최고 Emily Binder 팟캐스트 (2024)

1
"The Little Sins We Commit at Work" and $12,000 Coffee Story 17:43

2d ago17:43

17:43

Employee Monitoring and Trust: Management Tips, Marketing Takeaways I examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ article about Payhawk. I highlight stories from companies like Meta, Ernst & Young, and Target, explaining the negati…

1
Going Out of Style? 'Verb-Your-Noun' Taglines. What You Can Learn from Famous Slogans 16:32

23d ago16:32

16:32

What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer. You might be using this ta…

1
Are MBAs Still Relevant? An Entrepreneur's Advice. (Unfiltered Voice Memo) 8:02

1M ago8:02

8:02

Business education is a business. "And the biggest thing I don't do well with, and never did well with, was knowing that no matter how hard I worked, there would always be a cap to my success. And when I say success, I really mean the take-home, the revenue. Why are we there? This is not altruism. What do you get out of a job? You get money. Don Dr…

1
Mentally Drained After Calls? My Voice + AI Note-Taking Tip (Google Gemini) 9:30

2M ago9:30

9:30

62% of the workday is lost to mundane tasks like email, chat, and note-taking, according to Asana's 'Anatomy of Work' 2023. I offer a valuable tip using Google Gemini for easier note-taking. I highlight Gemini's advantages over ChatGPT. Hear listener comments on "A Guy Named Money" about YOUR license plate frame game. Topics: (0:00) The cost of mun…

1
A Guy Named "Money" 13:28

2M ago13:28

13:28

The Importance of Personal Branding and Attention to Detail: In this episode, I will tell you about what I call a "discerning guy." Now, this term started out to describe drivers who take the dealership's ad off their bumper (watch part 1: the license plate / parking lot video). But now I use it for everyone regardless of gender and it's just a cat…

1
Common Podcast Page Mistake + How to Brand Your Zoom Link: Vanity URL 9:37

3M ago9:37

9:37

I discuss a common mistake I see many podcasters and website owners making: not testing user experience as a lay user. I emphasize how crucial it is to have easy access links for Spotify and Apple Podcasts on your podcast home page (on your own website). And I talk about the value of using universal links like Plink. I'll share some practical tips …

1
Market to One Person, Not a Crowd 10:27

3M ago10:27

10:27

Are you marketing to a generic blurry face or to 47 year-old Charlie living in Seattle? "In 2023, global ad spending of traditional media, when compared to the previous year, declined by 4%, totaling $266 billion. Magna cites economic uncertainty as one reason for the drop-off. On the other hand, in 2023, the ad spending for digital “pure-play” rea…

1
Myth Marketing is Out: Lessons from Y2K Shampoo, Cereal, & CPG 11:47

4M ago11:47

11:47

Myth marketing worked in the 1900s but you should change strategy at this point. Fun case studies from Herbal Essences shampoo ads to the biggest lie you ate about breakfast, to the mythical (financial) narratives about marriage. Watch this episode on YouTube.com/emilybinder. The narratives behind some the most profitable institutions are a house o…

1
Buffalo Marketing: How to Maximize Every Part of Your Content 7:15

4M ago7:15

7:15

Buffalo marketing is a content strategy that maximizes the value of your podcast by repurposing every part of the content—like clips, shorts (vertical videos), audiograms, social media posts, and blogs—over time, much like the Native American practice of using every part of the buffalo so nothing goes to waste. This approach involves strategic plan…

1
"America's Sweethearts" Pay, Brand Equity, Early 20s Career Advice | Dallas Cowboys Cheerleaders 18:35

5M ago18:35

18:35

The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes). Watch this episode: youtube.com/emilybinder Netflix documentary "America's Sweethearts." 1) Brand value and talen…

1
Is the Discount Tire Logo Drunk? Brand Color Psychology 7:33

6M ago7:33

7:33

What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perce…

1
Stop Using AirPods on Zoom and Podcasts. (Jaw-Dropping Sound Test!) 9:02

6M ago9:02

9:02

This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purch…

1
Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips 8:41

7M ago8:41

8:41

Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client. 54% of clients: "I changed financial advisors" in 2023. Why: weak comms. 47% of clients w/over $500,000 AUM want to hear from advisor at least monthly. But most advisors reach out much less. Via YCharts, 2023 Timestamps: (…

1
Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing 6:46

7M ago6:46

6:46

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat. Topics: (00:00) Introduction to Purpose-Driven Marketing (1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Ma…

1
How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats 10:10

8M ago10:10

10:10

Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture. Trick question: How long should a podcast episode be? Mini case study …

1
Do You Use Jackal or Giraffe Language? ("Nonviolent Communication") 6:16

9M ago6:16

6:16

Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"? Watch on YouTube Show notes Join my YouTube channel- access perks Video episodes Timestamps: (1:00) Difficult conversations: giraffe vs jackal language (watch Short) (1:37) Pop psychology (1:50) Nonvi…

1
Crazy Expectations? The Reality of Podcasting (Wild Leverage) 13:20

9M ago13:20

13:20

Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why. (0:10) Podcasting $4bn industry in 2024 (IAB) (1:36) Big misconception new pod…

1
Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast) 6:10

10M ago6:10

6:10

Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry. (0:29) Hormozi's valu…

1
How to Make Your Content Memorable | (Top 5 Rebroadcast) 1:31

10M ago1:31

1:31

Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for pu…

1
Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast) 4:51

10M ago4:51

4:51

We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos…

1
One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast) 6:03

10M ago6:03

6:03

January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps: (0:05) The Top 5 Rebroadcast explainer / intro for this month (1:05) Evergreen strategy, you can still get value fr…

1
Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast) 2:37

11M ago2:37

2:37

"The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price is what you pay, value is what you get. January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #5 as we count down to the #1 most popular on January 30, 2024. This episode…

1
School Made You a Fair Reader and a Bad Listener (Part 2 of 2) 4:53

11M ago4:53

4:53

Why are we such bad listeners, retaining only one-eighth of what we hear? Two reasons: (0:19) Reason #1: Schools teach reading, not listening: Listening is a different activity from reading and requires different skills. Reading and listening do not improve at the same rate when only reading is taught. Reading ability is continually upgraded while …

1
Listening: You Remember 1/8 of What's Said (Part 1 of 2) 4:42

11M ago4:42

4:42

We only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners only remembered about half of what they'd heard immediately after someone finished talking. According to HBR, there are three types of listening: Internal listening Focused listening 360 listening Related episodes: School Made You a Fair Reader and a Bad…

1
How Long Should a Podcast Be? Half the Length You're Doing. 7:22

12M ago7:22

7:22

The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over longer ones. But only 15% of podcasts are under the 10-minute mark (via Demand Sage, Sept. 2023). I share tips for getting your podcast to the perfect length listeners enjoy. 3:30 Podcast molds are breaking.…

1
Vocal fry is for TikTok girlies & Matthew McConaughey. (Guest: Allison Pons) 5:47

12M ago5:47

5:47

What is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians, Woody Harrelson. Also: airline pilots, millennials, and Allison. (No shade to anyone - all in good fun here.) Is vocal fry bad for your vocal cords and hurting others' perception of you? Or is it maybe cute? My work wife Allison Pons (@allisonpons) joine…

1
How to Avoid Business Drama (Scope Creep & Tips ) 8:11

1y ago8:11

8:11

Peggy: “You never say thank you.” Don Draper: “That’s what the money is for.” Harmonious business relationships, let's go. Tips for consultants, advisors, and clients with a scope of work. Watch on YouTube Timestamps: 1:10 Karmic contract 1:55 Tips to handle extra requests 2:28 Hourly rate mistakes 3:37 Do you earn money or make money? 4:40 Tips to…

1
That .jpg is Ruining Your Social Media (267% Less Engagement) 5:48

1y ago5:48

5:48

Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media. Blog post …

1
New Shure SM7B vs MV7 Review + Content Marketing Tip + YouTube ChatGPT Hack 4:41

1y ago4:41

4:41

New video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive Shure MV7 (USB or XLR): watch on YouTube. Plus: SAG strike, thoughts on AI, timing of marketing content, and the power of timestamps for long form content digestibility and SEO. Links mentioned: New mic review video - see blog: beetlemoment.com/gear Yo…

1
Why Marketing Costs You 3x Too Much (Missing One Thing) 8:34

1y ago8:34

8:34

So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, a…

1
Don't Do Marketing, Be Marketable. (Threads dead, baby?) 4:50

1y ago4:50

4:50

Watch this episode on YouTube. Topics: Threads burned bright for two weeks then DAU were down over 80%. Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird. Point: All marketing is one of three things: Branding PR Direct response Everything else is just tactics. This concept from Bob Knorpp is so key. I go over the #1 marketi…

1
Swipe & Sell: The Missing Double Opt-In in Modern Dating AND Business 4:23

1+ y ago4:23

4:23

Online dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening for online dating so that the first date is a date, and not a meeting to get the double opt-in that would have happened in nature. A blind sales pitch without know-like-and-trust or a product preview has the same pitfalls in mar…

1
Why It's Not Selling: The Value Equation (Easy Top, Hard Bottom) 6:10

1+ y ago6:10

6:10

Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers". I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use. 1) Hormozi's value equation: Dream outcome x likelihood of success divi…

1
Why Startup MVPs and Vision Boards Don't Work 9:32

1+ y ago9:32

9:32

Controversial opinion 1: MVP is NOT the best approach for a startup. 2: Vision boards don't work. Kevin Kelly's advice: "Prototype, don't plan" and how it applies to business and life. NEW! Watch on YouTube More episodes: YouTube Playlist Successful startups (some unicorns) who bootstrapped: Mailchimp Calendly Spanx TechCrunch Atlassian Autodesk Ti…

1
Who Really Shapes You? The 'Average of Five' Revisited (Jim Rohn) 5:07

1+ y ago5:07

5:07

"The Law of Five" comes from motivational speaker Jim Rohn who said that we are the average of the five people we spend the most time with. This concept needs a modern update: from an hours / exposure standpoint, your media diet can be even more impactful than your influences in protein form, like friends. Our beliefs, our habits, our health, our l…

1
Schwarzenegger's Schmäh and The Bethenny Clause: Brand + Negotiation Masters 7:18

1+ y ago7:18

7:18

Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel. First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwarzenegger's movies have grossed more than $4 billion wor…

1
AI Costs Dropping 70% a Year - Cathie Wood on ChatGPT & Moore’s Law 9:02

1+ y ago9:02

9:02

At 100% adoption, AI could increase global labor productivity ~$200 trillion, dwarfing the ~$32 trillion in total knowledge worker salaries. AI will be the biggest driver of ROI in your lifetime because it can cut costs and produce more in less time. Hear about the immediate gains from AI in your business today, especially when it comes to marketin…

1
My 2 Favorite Free ChatGPT Tools: Prompt Genius + Glasp for YouTube SEO 9:03

1+ y ago9:03

9:03

Level up your ChatGPT game in minutes. Two free, easy tools: save time with generative AI. Watch this episode on YouTube to get the full experience and see demos. Tap playlist: "Mini-Podcast (Voice Marketing with Emily Binder)". 1:30 Tool #1: Glasp is a social web highlighter. YouTube uses I like: A) Learn faster: Distill a video to bullet points B…

1
The What-Abouts & Post-It Notes Business Story (Who’s Getting Fired) 8:03

1+ y ago8:03

8:03

If you're trying to start a business, if you're taking a risk, if you're doing something new -- the What-Abouts will find you and they'll have thoughts to share. Find out how to handle the peanut gallery. Plus, hear my ridiculous social media story that inspired this episode. Watch this episode on YouTube. Note: You won't hear me do ones like this …

1
Don't Bill Hourly (Back to the Black Box) 5:23

1+ y ago5:23

5:23

The value is the value regardless of how long it takes you to create it. The time you spend is inside your black box. They get the Coke or Snickers and don't need to worry what your vending machine gears do or how long they grind: the snack is delicious regardless. This episode is for anyone who's billing hourly but works in the knowledge economy. …

1
Domination and Submission Everyday: Your Conversations Explained 5:40

1+ y ago5:40

5:40

Domination and submission are natural and important parts of human interaction. By understanding and mastering these states, we can improve our communication skills and achieve success in our personal and professional lives. However, each state has both a negative and positive (whether manipulative in the negative dominant, or inferior in the negat…

1
Ford's $3.76 Billion Mistake. Don't Rush to Build. 6:05

1+ y ago6:05

6:05

The Ford Edsel was one of the worst product failures in the history of the auto industry. The blunder of this one car cost Ford about $350 million in 1957, equal to about $3.76 billion today (based on inflation calculators). This loss was avoidable. Hear the lesson for your business. Key idea: Don't focus on getting millions of dollars of investmen…

1
Must-Know: Brand Personality Spectrum: Serious or Playful? Authority or Friend? 5:46

1+ y ago5:46

5:46

Have you ever had a fair-weather girlfriend? Someone who's there for the limo ride and jewelry but nowhere to be found when you're broken down on the side of the road in a ditch? This happens in dating, and it happens in your business relationships with your customers. Conflict and failure and tension are inevitable: it's how you handle these -- an…

1
Top Three Lessons from The 22 Immutable Laws of Marketing 5:45

1+ y ago5:45

5:45

Three of my favorite takeaways from "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout. This book has been a marketing classic for over 30 years and provides valuable insights into the world of marketing. Buy a personalized video greeting for your team or a Zoom drop-in or keynote on ThinkersOne: https://thinkersone.com/collections/feat…

1
What's Wrong with the Term "Female Founder"? 5:13

1+ y ago5:13

5:13

Someday soon we'll look back on the term "female founder" and group it with "secretary" or "stewardess", terms we deem derogatory or outdated and only your grandpa still says (which is cute when he does). First, let's talk about anatomy. When we use the term "female," we're referring to a person's biological sex, which is determined by their reprod…

1
Charm Pricing: Why Over 60% of Prices End in the Number 9 4:44

1+ y ago4:44

4:44

The alluring thing about 99-cent pricing (known as charm pricing) is that it feels like a sale price. It's a game stores have played with us for decades. Learn about charm pricing, the anchor effect of a price ending in 9 or 99, and whether it's right for your product or service. Topics: Charm pricing: higher prices ending in a "9" will actually ou…

1
You Get 150 Best Friends - Limits to Your Network (Dunbar's Number) 7:28

1+ y ago7:28

7:28

When "opportunist" isn't a dirty word.... Dunbar's Number is concept that could change the way you think about your relationships. Anthropologist Robin Dunbar's theory suggests that humans can only maintain stable relationships with a limited number of people, typically around 150. This number is based on the size of the neocortex in our brains, wh…

1
Subscriptions for Success: Lessons from Uber One and Amazon Prime 7:30

1+ y ago7:30

7:30

Apply the principles of Amazon Prime and Uber One to your business. Give up the immediate gratification of MRR and play the ARR long game. Let's talk about membership. Stickiness. Brand loyalty. There is one aspect I want you to focus on: Sell access (to you). Related episodes (mini-pods): Four Types of Leverage in Your Business (play on Spotify) M…

1
Unlocking Success: The Power of Purpose in Your Business 2:52

2y ago2:52

2:52

Research shows that companies with a clear sense of purpose outperform their competitors. A study by Harvard Business Review found that companies with a strong sense of purpose had a 5x higher return on assets compared to companies without purpose. Another study by Accenture found that 66% of consumers are more likely to purchase products from comp…

1
Your Business Should Be a Black Box (99% True) 5:47

2y ago5:47

5:47

Things will go wrong in your business but how you recover is everything. The biggest mistake is making excuses or blaming external factors (most of the time). I explain why and how to handle inevitable disruptions in your product or service. 68% of consumers say they are willing to pay more for products and services from a brand known to offer good…

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