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Everybody Get Loud: Consumer Generated Content Monitoring
Manage episode 156984704 series 1206196
Urban Learning Space에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Urban Learning Space 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In an age where a blog post or a video on YouTube is challenging mainstream media as a source for global attention, it becomes increasingly important for business and the community to be aware of what is happening online in social networking spaces. But when MySpace has 200 million users, and Facebook 55 million, YouTube has around 57 million videos uploaded, and consumers are spending more and more time on their PC instead of in front of the television, there is also the confusion of choice: how do you track what consumers are accessing? How do you maintain corporate reputation in a mass of unmitigated opinion? How do you determine what is useful commentary from what is mere chatter?
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9 에피소드
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