The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 2

The Visionary Files

We're back for part two of our event funnel review episode, where we reviewed a less-than-stellar challenge. In this second part, we go deeper into aspects of a challenge or live sales event that work really well in terms of your community, user experience, curriculum, and the pitch itself.
Where Part 1 dug into the shady tactics of she-who-shall-not-be-named-and-shamed, Part 2 is more information-driven. We'll discuss the inherent challenges behind challenges, dig deep into strategies that work, and those that may cause your participants overload. Spoiler alert: the key is respecting their time, and creating a space where they can fall in love with what you offer.
Quick overview of what we cover:

• What the Golden Rule is and how to use it along with a vibe check to create a great event experience
• Which aspects of your community and can be used as strategic elements to create engagement and keep people around for the sale
• What to do if you don't want to talk people's soul off during your event while also providing a solid transformation
• How a learning designer approaches building event curriculum vs someone who might be more grounded in marketing
• How to prioritize your audience's needs and why you want to start by respecting their time and respecting where they're at
• Understanding why less really CAN be more to avoid cognitive overload in a learning experience
• Whether or not you should pitch more than one thing, and how to (and not to) navigate it should you choose to
• How to take a more respectful approach to presenting your offer and transitioning from

RESOURCES:

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency
• Book a call to work with Soulpreneur to grow your business

LISTEN TO MORE EPISODES WITH STEVE:

• Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning
• Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World
• Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1
• Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
• Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
• Click here for Episode 73

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

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챕터

1. Event Funnel Review (00:00:00)

2. Challenges and Strategies for Curriculum Design (00:07:14)

3. Respecting People's Time in Education (00:13:05)

4. The Challenges of Pitching Multiple Offers (00:24:57)

5. Assessing a Disappointing Sales Pitch (00:31:45)

6. Instagram Collaboration and Feedback Request (00:40:20)