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The Art of High-Intent Keyword Targeting With Scott Gelber
Manage episode 461054321 series 3458098
[email protected] (Jeremy Rivera) and Jeremy Rivera에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 [email protected] (Jeremy Rivera) and Jeremy Rivera 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Jeremy Rivera and Scott Gelber delve into the complexities of B2B SaaS marketing, offering valuable lessons for companies in the SaaS space. Scott, founder of SRG Marketing, shares his expertise on generating qualified leads through Google Ads, particularly for specialized software solutions.
The discussion covers essential strategies for marketing niche B2B products, from optimizing landing pages to leveraging competitor insights. They explore the possible change in workflow between SEO and PPC campaigns, the critical role of data analysis in measuring success, and effective approaches to nurturing leads through targeted email marketing. Their conversation provides practical insights for SaaS companies looking to enhance their digital marketing effectiveness while maintaining focus on quality over quantity in lead generation.
100 에피소드
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