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[email protected] (Jeremy Rivera) and Jeremy Rivera에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 [email protected] (Jeremy Rivera) and Jeremy Rivera 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Mark Williams-Cook: The Jam Sandwich, PAAs, Brand & Entity Optimization

1:11:32
 
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Manage episode 461334741 series 3458098
[email protected] (Jeremy Rivera) and Jeremy Rivera에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 [email protected] (Jeremy Rivera) and Jeremy Rivera 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO, discussing the importance of brand authority, the shift from page-level optimization to entity optimization, and the complexities of Google's algorithms. They explore how Google's trust metrics work, the implications of site quality, and the future of featured snippets and AI overviews.
Explore the whole episode recap

The discussion also highlights the significance of the People Also Ask (PAA) feature in understanding user intent and query handling. In this conversation, Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO in the age of AI.
"SERPs are always shifting, like a good surfer, you need to keep an eye on conditions before you jump into the water. It's good to know if an AI hurricane is headed your way" - Keith Bresee' of Traffic Dojo
They discuss the importance of timely insights in SEO, the impact of AI on user behavior and search dynamics, and the interplay between AI overviews and traditional search features like featured snippets.
Mark shares actionable strategies for SEOs to adapt to these changes, emphasizing the need for a comprehensive content strategy that caters to varying user knowledge levels. The discussion highlights the necessity for marketers to evolve their approaches in response to AI advancements and changing user expectations.

  continue reading

100 에피소드

Artwork
icon공유
 
Manage episode 461334741 series 3458098
[email protected] (Jeremy Rivera) and Jeremy Rivera에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 [email protected] (Jeremy Rivera) and Jeremy Rivera 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO, discussing the importance of brand authority, the shift from page-level optimization to entity optimization, and the complexities of Google's algorithms. They explore how Google's trust metrics work, the implications of site quality, and the future of featured snippets and AI overviews.
Explore the whole episode recap

The discussion also highlights the significance of the People Also Ask (PAA) feature in understanding user intent and query handling. In this conversation, Jeremy Rivera and Mark Williams-Cook delve into the evolving landscape of SEO in the age of AI.
"SERPs are always shifting, like a good surfer, you need to keep an eye on conditions before you jump into the water. It's good to know if an AI hurricane is headed your way" - Keith Bresee' of Traffic Dojo
They discuss the importance of timely insights in SEO, the impact of AI on user behavior and search dynamics, and the interplay between AI overviews and traditional search features like featured snippets.
Mark shares actionable strategies for SEOs to adapt to these changes, emphasizing the need for a comprehensive content strategy that caters to varying user knowledge levels. The discussion highlights the necessity for marketers to evolve their approaches in response to AI advancements and changing user expectations.

  continue reading

100 에피소드

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