469: Market trends analysis (Strategy Skills classics)

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

Kris Safarova for Firmsconsulting.com에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kris Safarova for Firmsconsulting.com 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

1M ago 13:07

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Let’s be honest. Most consultants simply go into Google and search for any reports / analyses to compile market trends/an industry analysis fact pack. In other words, they do not put much thought into it beyond ensuring they are not caught for plagiarism. This is because many consultants think of the market trends or industry analysis as an output to deliver, which will never be used, and it does not matter what comprises the analysis.

For this episode, let's revisit a Strategy Skills classic from week 4 of the Corporate Strategy & Transformation study, where we discuss how/why we built a bespoke market trends pack for the client addressing the issues important to them and them only. We used this market trends analysis to guide the executives on the issues we considered important to their strategy.

Click here to see the full study and here to see the merger study and market entry study.

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

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