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E38: Unlocking Indian Brands' Retention Riddle
Manage episode 404589842 series 3555870
Ankur Gattani에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Ankur Gattani 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics.
- (01:39) - 20 Years a Marketer, Brand-Builder, and Problem-Solver
- (01:41) - Samriddh's Strong Views on Irrational Exuberance in Businesses
- (09:00) - Mindful Retention, The Foundation of Long-Term Business Resilience
- (12:57) - Navigating Dirty Data to Uncover Diamond Customers
- (17:55) - Toeing the Line Around Retention vs. Growth
- (20:39) - Evolutionary Curve and Talent Crunch in Retention Marketing
- (27:08) - Should the Chief Retention Officer Get a Seat at the Table?
- (32:18) - Rethinking Strategies for Sustainable Growth
- (36:30) - Riding the Agency Wave: CMOs' Surfing Strategy
- (41:26) - Getting Your Hands Dirty from Day Zero
- (47:31) - Samriddh’s Key Retention Milestones in 0-1 Journey
- (51:53) - Adjusting Investment Relative to Milestones
- (59:59) - Craft Reigns Supreme Over Data and Tools
- (01:07:04) - Which Brands are Killing at Retention in India?
92 에피소드
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