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Engineering GTM agility: Lessons from scaling at Docusign and Snowflake
Manage episode 489385093 series 3435473
Nabeil Alazzam에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nabeil Alazzam 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
From carrying a quota at Microsoft to leading global GTM strategy at Snowflake, James Jackson has seen the full spectrum of what it takes to scale—and then stabilize—high-growth teams.
In this episode of The Sales Compensation Show, James sits down with host and Forma.ai's CEO Nabeil Alazzam to break down:
- Why comp plans should express company strategy—not set it
- Lessons from his time with Docusign during a hypergrowth era (and the recalibration that followed)
- A “poor man’s LTV:CAC” metric used to rightsize GTM structure
- How to restore field trust when comp credibility is lost
- Translating executive priorities into clear, motivating plans for sellers, and
- Building for agility in a consumption-based sales model
Whether you’re leading RevOps, sales compensation, or GTM planning, James’s insights are gold for navigating complexity with clarity and confidence.
The Sales Compensation Show is handcrafted by our friends over at: fame.so
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