How Much Should You Spend to Start a Podcast? → The Business Owners Guide to Podcast Pricing

The Ryan Sullivan Show

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

It’s one of the most annoying aspects of starting a podcast: Figuring out how much time and money it will cost you.

Even more importantly, what do you need to launch and maintain a successful podcast?

With so many details and areas of discomfort, it’s no wonder most people put podcasting on the backburner.

In this episode, Jack and I break down the real costs of launching a show; from the obvious to the hidden. Everyone talks about mics and hosting fees, but what about the stuff no one warns you about? Branding. Graphics. Editing. Marketing. It adds up fast, and getting an honest estimate upfront is harder than you think.

If you want to start your podcast the right way without blowing your budget – this episode is your starting point.

📌 Jump In Here:

0:00 - Three things you spend money on

2:45 - What “podcast strategy” includes

5:14 - Start with a business first (then your podcast)

7:14 - What needs to get produced?

10:13 - Recording, what do you need?

15:58 - Some more studio recording considerations

20:40 - Hiring out (and how much should it cost?)

22:17 - Time-saving essentials

25:19 - Where does MOST of your time go?

28:33 - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

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