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Setting up GTM operations (with Roee Hartuv, Head of Revenue Architecture at Winning by Design)
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Launching GTM Ops requires a strategic first step. Confused about where to start? Romeo chats with Roee Hartuv from Winning by Design about how to set up and improve GTM operations by creating a clear data model to track the customer journey.
HIGHLIGHTS:
00:00 Intro
03:01 Product Market Fit vs Go-To-Market Fit
08:30 Implementing GTM Ops
26:41 GTM Ops for B2B SaaS Companies
28:24 Revenue architecture
37:13 Growth challenges and strategies
45:13 Business algorithm for growth
Connect with Roee Hartuv
LinkedIn | Webpage
Connect with Romeo Mann:
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This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.
How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.
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