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Leveraging Person-Based Ads in ABM with CEO and Co-Founder at Influ2, Dmitri Lisitski
Manage episode 415375083 series 3511139
Romeo Mann에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Romeo Mann 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What are person-based ads and how can companies use them in ABM campaigns? Why is a solid marketing foundation crucial for service-based companies? Why should C-level executives be involved in building ABM strategy early on?
Romeo Mann sits down with Dmitri Lisitski, CEO & Co-founder at Influ2 (ABM software), to answer these and more questions.
HIGHLIGHTS:
00:00 Intro and Reflections on the Market Condition
08:30 Person-Based Ads in ABM
16:19 Advanced Marketing Tactics
36:21 C-level Executives in ABM Strategy
Connect with Dmitri Lisitski
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