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Allbound: A new way to reach buyers? (with CRO at Walnut, Catie Ivey)
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What is Allbound? What are the challenges with traditional inbound and outbound? How to improve the B2B buying process?
Romeo Mann sits down with Catie Ivey, CRO at Walnut, to answer these and more questions.
HIGHLIGHTS:
00:00 Introduction and Background
03:15 Developing Outbound Motion
06:00 The Difference Between CRO and Sales Leader
08:00 Aligning Inbound and Outbound Strategies
11:44 When to invest in ABM platform
15:29 Essential skills for marketers today
21:09 Challenges with Outbound Sales
27:12 What should CRO prioritize in a Series B Company?
35:11 Improving the B2B buying process
37:27 Recommended Resources
Connect with Catie Ivey:
Connect with Romeo Mann:
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This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.
How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.
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