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How Not To Suck At Marketing w/ CMO at Greenlight Guru, Jeff Perkins
Manage episode 403591957 series 3511139
Romeo Mann에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Romeo Mann 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What are the marketing fundamentals many B2B marketers overlook or neglect? What does alignment between sales and marketing look like in practice? What the CMO should focus on during the first 90 days?
Romeo sits down with Jeff Perkins, CMO at Greenlight Guru, to answer these and more questions.
HIGHLIGHTS:
00:00 Introduction and background
03:09 The basics of marketing and ABM
10:20 Transition to B2B marketing
15:11 Key focus areas for marketers in 2024
21:33 Understanding the customer journey|
25:37 Creating a 90-day plan as a CMO
33:27 What the CEO expects from the CMO
37:11 Sales and marketing alignment in practice
41:23 Habits for marketeers in 2024
47:55 Jeff's book recommendation
Connect with Jeff Perkins:
Connect with Romeo:
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This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.
How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.
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