EP 193: Mastering Your Market: Eddy Miranda's Insights on Customer-Centric Marketing

The Retreat Leaders Podcast

Introduction: Welcome to today's episode where we delve into the dynamic world of digital marketing with Eddy Miranda, a self-made marketing guru whose journey from grassroots design to digital marketing mastery has included working alongside industry giants like Grant Cardone.

Eddy's Marketing Philosophy: Eddy brings a wealth of experience and a unique perspective to digital marketing. He emphasizes the importance of understanding your customer deeply—knowing not just their needs but also where they spend their time online. This knowledge is crucial in choosing the right platforms for engagement and advertising.

Key Discussion Points:

1. Working with Icons:
   • Eddy shares his invaluable experiences working with Grant Cardone and how those experiences shaped his approach to marketing and business.

2. Customer Understanding:

• The discussion highlights the importance of understanding the customer's digital hangouts to tailor marketing strategies effectively. Eddy stresses focusing marketing efforts on platforms where your target audience is most active.

3. Focused Marketing Strategies:

• Eddy talks about the efficiency of focusing on specific social platforms that align with your audience's presence, rather than spreading resources too thin across multiple platforms.

4. Advertising Insights:

• Insights into creating impactful ads for platforms like Meta and X, detailing strategies that blend attention-grabbing creative work with deep market understanding.

5. Beyond Selling - Building Relationships:

• Eddy emphasizes the importance of building relationships with your audience, not just selling to them. He discusses how nurturing these relationships can lead to sustained business success.

6. Coaching and Support:

• Eddy outlines the coaching and programs he offers to help businesses elevate their marketing strategies, providing tools and knowledge to navigate the complexities of digital advertising and customer engagement.

Conclusion: Eddy Miranda's journey and insights offer a roadmap for anyone looking to understand their customers better and optimize their digital marketing strategies. His focus on targeted platforms and relationship-building provides a solid foundation for creating marketing campaigns that are not only effective but also sustainable.

Call to Action: For those looking to dive deeper into strategic marketing and harness the full potential of digital platforms, Eddy's coaching services offer tailored support to elevate your marketing game.

Connect with Eddy

• The demo call | Calendly link: https://calendly.com/deemmarketing/retreat-ranch-podcast?month=2024-08

• The site link will be directly to his Facebook group: https://www.facebook.com/groups/theoptimalmarketer

• https://www.linkedin.com/in/eddydmiranda/

Our In Person Mastermind is coming in 2025! Get on the list now: https://mindbodycomplete.com/wait-or-interest-list-rlp/

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• Free Top 11 Tips for Building an Email List

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