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The Future of SEO, Part II: Getting the Picture
Manage episode 423176995 series 2864318
Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge invite Brianca Hadnot into the conversation to expand out knowledge of image searches and related optimization. This episode focuses on Google's evolving visual search and the opportunities it presents for savvy digital marketers. The conversation highlights the importance of optimizing images for search, including using descriptive file names, alt text, metadata engineering, and high-quality original images. It also emphasizes the need for brands to focus on their overall brand experience and values to stand out in visual search. What does the future of visual search look like?
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