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EP66: The Evolution of Betrock's PlantFinder with Leigh Judy
Manage episode 448979940 series 3003276
Hosted by: Willie Rodriguez, Produced by: Eddie Gonzalez, Hosted by: Willie Rodriguez, and Produced by: Eddie Gonzalez에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hosted by: Willie Rodriguez, Produced by: Eddie Gonzalez, Hosted by: Willie Rodriguez, and Produced by: Eddie Gonzalez 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
On this episode of The Plant Movement Podcast, we sit down with Leigh Judy, Chief Operating Officer (COO) and VP of Sales & Marketing at Betrock Information Systems, Inc., to delve into the fascinating history and evolution of the PlantFinder magazine. Originally launched in 1975 by a visionary group of South Florida nurserymen, and later edited by Irv Betrock, this small trade publication grew alongside the booming nursery industry of the 1970s.
Leigh shares insights on how PlantFinder became an essential wholesale guide for foliage, ornamental plants, and allied supplies, featuring over 36,000 meticulously updated listings. We explore Betrock’s journey from print to digital with platforms like PlantFinder.com and PlantSearch.com, making their resources accessible to professionals nationwide.
Join us as we discuss Leigh’s pivotal roles at the company, marketing strategies, customer engagement, and innovations that have shaped PlantFinder’s success. We also touch on the importance of community and collaboration, the future of the nursery industry, and the exciting opportunities for the next generation of plant enthusiasts. Whether you're a seasoned professional or new to the industry, this episode offers valuable perspectives on the past, present, and future of plant sourcing and marketing.
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