Connecting Emerging Artists with Strategic Investors Without Retaining Ownership

The New Music Business with Ari Herstand

Joining us on the New Music Business this week is Shav “prettyboyshav” Garg, the CEO and co-founder of Indify. This innovative company connects emerging independent artists with the funding they need to build bigger careers. Visit Indify here: https://www.indify.io.

03:05 Welcome

04:34 Why “artists are founders" within Indify's investment marketplace

07:28 How Indify is different from a record label

11:24 The relationship between investors and artists

16:50 How Indify discovers artists and investors

28:14 What happens after an artist gets funding

33:00 SEB's success with "seaside_demo" and TikTok influencer marketing

37:56 How Indify is different from a record label (continued)

43:11 The solution for talented artists fighting social media and streaming algorithms

49:42 How Indify discovers artists (continued)

51:16 Indify's partnership with new artists and the total investors involved

55:30 Final question

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Connect with Shav "prettyboyshav" Garg:

Indify: https://www.indify.io

Instagram: https://instagram.com/prettyboyshav

Twitter: https://twitter.com/prettyboyshav

Music: https://open.spotify.com/artist/1HWOzNVECZuzwhpmQ36RvO

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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