Troubadour Booker on the New Live Music Landscape

The New Music Business with Ari Herstand

This week on the New Music Business, our guest is Jordan Anderson who is the new talent buyer for the legendary Troubadour in West Hollywood.

03:38 Why the Troubadour special and how Jordan got the gig

11:34 The role of a marketing manager and director

13:23 The significance of the Troubadour's size and philosophy of who to book

16:57 The state of the live music industry

21:45 Underplays and working directly with artists

26:37 Keeping your pitch emails short and sweet

31:41 Structuring shows deals

34:23 The reality of being an independent venue

36:55 Investigating emerging artists' streaming and social numbers

41:09 How the Troubadour markets their shows

45:52 Does the Troubadour have any outside promoters?

47:04 Predatory pay-to-play venues in LA

54:06 Band merch cuts

57:37 What's on the horizon

1:01:41 Final question

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Connect with Jordan Anderson:

Website: https://troubadour.com

Instagram: https://www.instagram.com/instajands

LinkedIn: https://www.linkedin.com/in/jordancanderson

Instagram: https://twitter.com/thetroubadour

Twitter: https://twitter.com/thetroubadour

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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