Live Nation Urban VP on Festivals, Touring and Promoting Culture

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This week on the New Music Business, our guest is Brandon Pankey, the Vice President of Business Development and Operations of Live Nation Urban.


03:45 Welcome

04:21 Live Nation Urban

06:12 Involvement with festivals and booking emerging artists

09:34 How emerging artists can get on Live Nation's radar

16:24 Black Tour Directory and embracing the term "Urban"

22:50 Educational initiatives with the DASH program

25:27 ​​Launching the music-based video streaming service APEX

28:29 Breaking down the operations of a Live Nation promoter

33:13 Advice to indie artists wanting to go on tour

35:29 The importance of a live experience

40:56 Final question


Subscribe to The New Music Business: https://aristake.com/nmb

Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com

Watch more discussions like this: https://bit.ly/3LavMpa


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Connect with Ari Herstand:


Website: https://ariherstand.com

Instagram: https://instagram.com/ariherstand

Twitter: https://twitter.com/ariherstand

YouTube: https://youtube.com/ariherstand


Connect with Brandon Pankey:


Instagram: https://www.instagram.com/brandon_pankey

Twitter: https://twitter.com/bpank

Black Tour Directory: https://www.blacktourdirectory.com

DASH Program: https://dashprogram.org/


Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take



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