428 Assemblage by Emmanuel Probst

The Marketing Book Podcast

Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst

About the Book:

Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Assemblage will show you

• Why perception is the truth and how to shape people’s perceptions
• Why we relate to antiheroes, villains, and saviors
• How brands can reassure consumers about their past, present, and future
• How to leverage data and insights to deliver a personalized, human-centric consumer experience
• How brands can make a positive impact on people, society, and the economy

Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.

About the Author:

Emmanuel Probst is the Global Lead, Brand Thought Leadership at Ipsos, an adjunct professor at the University of California at Los Angeles, and the author of the Wall Street Journal and USA Today bestseller, Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.

At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer’s journey. His clients span a wide range of industries, including technology, consumer package goods, retail, financial services, and advertising agencies.

Emmanuel also teaches consumer market research at UCLA and writes about consumer psychology for numerous publications.

He earned an MBA in marketing and a doctorate in consumer psychology.

And, interesting fact – he’s originally from France!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/assemblage-emmanuel-probst