Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…
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How Events Drive Visitation with Jack Stevenson from Cedar Fair Entertainment Company
Manage episode 412863591 series 3531629
attend.media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 attend.media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Jack Stevenson from Cedar Fair Entertainment Company produces 50+ events at theme parks. He shares his ideas on how non-profit attractions can increase attendance by focusing on events.
We discuss...
- What goes into creating an event from scratch
- Using variable pricing to generate value for events
- Selling memberships (or, season passes as they call it)
This podcast is produced by attend media.
attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com
25 에피소드
공유Manage episode 412863591 series 3531629
attend.media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 attend.media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Jack Stevenson from Cedar Fair Entertainment Company produces 50+ events at theme parks. He shares his ideas on how non-profit attractions can increase attendance by focusing on events.
We discuss...
- What goes into creating an event from scratch
- Using variable pricing to generate value for events
- Selling memberships (or, season passes as they call it)
This podcast is produced by attend media.
attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com
25 에피소드
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1 Spotlight: Corey Romberg, Director of Guest Engagement at The Florida Aquarium 29:20
29:20 
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좋아요 
좋아요29:20
나중에 재생 나중에 재생 리스트 좋아요 좋아요Corey Romberg joins us to share his ideas on enhancing guest engagement through multi-sensory experiences, storytelling, and audience-focused programming. We talk about: Multi-Sensory Engagement: Using decor, food, hands-on activities, and entertainment to create immersive experiences. Character Development: How mascots and puppets help build empathy and connect young audiences to conservation. Guest Feedback & Adaptive Management: Leveraging surveys to drive organizational improvements and inter-departmental collaboration. Marketing Fun & Connection: The importance of prioritizing fun and family experiences over mission-driven messaging to attract a wider audience. Expanding Audience Appeal: Utilizing events like food tastings, drone shows, and adult-only nights to attract young adults and non-traditional visitors. Join us and get ideas on how to elevate your attraction’s guest experience. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
Diana Vega from Zoo Miami discusses how collaboration and creativity can elevate guest experiences at nonprofit attractions. It’s our view that marketing gets people through the door and guest experience turns them into members. We talk about: Empowering Staff: Involving frontline employees in solutions enhances both operations and the guest experience. Revamping Internal Meeting Structure: Ways Diana changed weekly internal meetings to increase employee buy-in. Accessibility Upgrades: Partnering with the county ADA office, they improved pathways, doors, and spaces for better mobility and inclusivity. Streamlining Animal Experiences: Reorganized flow and added shaded waiting areas, improving efficiency and guest satisfaction. Join us as we talk about elevating the guest experience at Zoo Miami. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
Jenny breaks down what nonprofit, cultural attractions would lose if the TikTok ban comes to fruition. We purposefully recorded this episode prior to the January 19, 2025 'deadline' for TikTok. This allows to reflect on why TikTok is a powerful advertising platform for zoos, aquariums, gardens, and museums. We talk about... Why (most) nonprofit attractions should invest paid advertising dollars into influencer marketing What exactly makes TikTok the best platform for influencer marketing What to do if TikTok goes away Check out our Guide to Nano Influencer Marketing for Nonprofit Attractions to l This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
1 Spotlight: Briana Hefley-Shepard, Director of Marketing & Communications at the Tulsa Garden Center 40:23
40:23 나중에 재생 나중에 재생 리스트 좋아요 좋아요40:23
나중에 재생 나중에 재생 리스트 좋아요 좋아요Briana and her team won APGA's 2024 Marketing Excellence Award . She shares insights from this award-winning campaign: When the Wind Came Sweeping Down the Plain. Plus, we also discuss: Marketing a public garden with a minimal advertising budget Creating more visual impact on Instagram Running sponsorships on NPR radio Join us as we talk about marketing the Tulsa Garden Center. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
Erin Ward from the Palm Beach Zoo joins us to talk marketing. We dive into... Palm Beach Zoo's most recent, conservation-focused marketing campaign - "Zoo More Good" How to use Birdeye to generate more positive Google reviews A text and email 'drip' strategy to upsell animal experiences, food and beverage, and increase repeat visitation How customer data is impacting their advertising strategy This is a great listen for any marketing director at a zoo, aquarium, garden, or museum. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
1 Spotlight: David Rosenberg, Executive Vice President, Growth and Experience at SSA Ventures 29:05
29:05 나중에 재생 나중에 재생 리스트 좋아요 좋아요29:05
나중에 재생 나중에 재생 리스트 좋아요 좋아요Attraction veteran, David Rosenberg, shares his thoughts on seamless visitor experiences, networking, and, Gen Z. Here's what we talk about: Using technology to create a more 'seamless' visitor experience Some ways to grow your career in the attractions space How GenZers are different than previous generations Plus, David shares his journey from Monterey Bay Aquarium to SSA Ventures This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
Jenny considers influencer marketing a 'paid advertising' tactic, not just a PR play. She argues that we need to look at influencer marketing the same way as we look at billboards, radio, or any other form of advertising. Influencer marketing as paid advertising means... We need to determine a budget and develop a strategic plan like we would with radio, TV, or any other ad investment. We can proactively find influencers that align with the audiences we want to target. Secure usage rights to use the influencer's video content Run that content as paid ads on TikTok and Instagram Measure and report Get our Free Guide to Nano Influencers for Nonprofit Attractions here. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
1 What Marketing Should Look for in their Next Ticketing System 37:12
37:12 나중에 재생 나중에 재생 리스트 좋아요 좋아요37:12
나중에 재생 나중에 재생 리스트 좋아요 좋아요One of the pain points for marketing teams always seems to be their organization's ticketing system. They can't get the customer data and/or they can't attribute back online ticket sales to online advertising. We brought in Michelle Paul from BackOffice Thinking to get her thoughts on how marketing can get the most out of their ticketing system. We cover: A few good and not-so-good reasons to switch ticketing systems The common mistakes organizations make when looking for a new system Many ticketing systems can cover our 'marketing wishlist', but we need to know how to utilize it Sign up for BackOffice Thinking's e-book on successfully changing technology here. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
1 Spotlight: Scott McPherson, Director of Sales and Marketing at Royal Botanical Gardens 33:56
33:56 나중에 재생 나중에 재생 리스트 좋아요 좋아요33:56
나중에 재생 나중에 재생 리스트 좋아요 좋아요Scott McPherson takes a 'noses-in-roses' approach to selling tickets and weddings at Royal Botanical Garden. Scott joins us to talk about creating and marketing events to bring new, diverse audiences to the garden. We dive into how and why he uses influencer marketing in his advertising strategy. Scott shares... Tailoring Content to Audience Segments : Scott explains the importance of designing events for various demographics, from elderly visitors to young families, using seasonal and unique experiences to draw in different groups. Working with Micro-Influencers : Scott discusses the benefits of partnering with local micro-influencers who, despite having smaller followings, offer authentic content and effective local engagement at a lower cost compared to high-profile celebrities. Authenticity Over Polished Content : Emphasizing that influencers should share genuine experiences rather than adhering to scripted content, Scott highlights the value of authentic, relatable content in building trust with audiences. Navigating the Influencer Landscape : The episode covers the challenges of inconsistent pricing and professionalism among influencers. Scott shares how to use social listening tools and geographic insights to find the right local influencers. The Importance of Research : Scott advocates for investing in research to understand and attract new audiences, ensuring that programming aligns with visitor interests and maximizes marketing ROI. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
1 10 Questions About Google Ad Grants for Nonprofit Attractions 37:52
37:52 나중에 재생 나중에 재생 리스트 좋아요 좋아요37:52
나중에 재생 나중에 재생 리스트 좋아요 좋아요Google wants to give every non-profit attraction $10,000/month in free advertising. But, some zoos, aquariums, museums, and gardens don't maximize this program...or... don't utilize it all. Jenny and the team cover these 10 questions about the Google Ad Grants for Nonprofits program: What is a Google Ad Grants What’s the catch? Can I use it to sell tickets? What are the rules to ensure I have a compliant campaign? What is the strategy to maximize the grant? Can this grant replace my paid advertising with Google? What should I do if we’re not spending the $10k? What happens if I get canceled? What about Bing? What’s this going to cost me? Get our free Checklist for Google Ad Grants here. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
1 Should Your Nonprofit Attraction Invest in an Online Map? 24:17
24:17 나중에 재생 나중에 재생 리스트 좋아요 좋아요24:17
나중에 재생 나중에 재생 리스트 좋아요 좋아요Recently one of Jenny's marketing clients - a large botanical garden - invested in creating an online map. So, we asked Anna Busby from Engage by Cell to help us understand the pros and cons of creating an online map for non-profit attractions. We discuss... Costs - time and financial - for developing an online map Ideas on getting your visitors to use your maps Customizing maps for your special events This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
1 Spotlight: Tim Morrow, President and CEO of San Antonio Zoo 29:48
29:48 나중에 재생 나중에 재생 리스트 좋아요 좋아요29:48
나중에 재생 나중에 재생 리스트 좋아요 좋아요Tim Morrow shares his perspective on how ticket revenue can help spread the mission for non-profit attractions. He aims to make San Antonio Zoo not just the top zoo in Texas but the top attraction in the state. He spent 18+ years with SeaWorld and talks what he's brought from the for-profit side to the non-profit side. We talk about... How zoos can learn from how theme parks are marketing and selling tickets and guest experiences The power of 'repeatability' and creating a year-long calendar of events Different pricing packages to enhance the guest experience and increase revenue This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
1 How Nonprofit Attractions Can Work With Social Media Influencers 31:18
31:18 나중에 재생 나중에 재생 리스트 좋아요 좋아요31:18
나중에 재생 나중에 재생 리스트 좋아요 좋아요We talk with Alyssa Fagien from ATL Bucket List to learn some best practices on how influencers want to work with nonprofit attractions. We talk about what makes a good brief for a creator, sharing your attraction's 'hidden gems,' and whitelisting creator content for ads. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
1 How Events Drive Visitation with Jack Stevenson from Cedar Fair Entertainment Company 44:46
44:46 나중에 재생 나중에 재생 리스트 좋아요 좋아요44:46
나중에 재생 나중에 재생 리스트 좋아요 좋아요Jack Stevenson from Cedar Fair Entertainment Company produces 50+ events at theme parks. He shares his ideas on how non-profit attractions can increase attendance by focusing on events. We discuss... What goes into creating an event from scratch Using variable pricing to generate value for events Selling memberships (or, season passes as they call it) This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
Jenny shares strategies and ideas to help zoos, aquariums, gardens and museums plan their advertising for their 2024 holiday events. Political ads will flood the media market which will drive up ad costs. And, many attractions are looking to increase attendance after record-setting years further. We discuss... Buying non-preemptable ad inventory on TV and radio Using programmatic out-of-home to drive ticket sales on 'off nights' How Pinterest can drive ticket sales in early November Using Influencer Marketing to set guest expectations when your attraction is at capacity This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…
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