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Spotlight: Briana Hefley-Shepard, Director of Marketing & Communications at the Tulsa Garden Center
Manage episode 454979903 series 3531629
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Briana and her team won APGA's 2024 Marketing Excellence Award. She shares insights from this award-winning campaign: When the Wind Came Sweeping Down the Plain.
Plus, we also discuss:
- Marketing a public garden with a minimal advertising budget
- Creating more visual impact on Instagram
- Running sponsorships on NPR radio
Join us as we talk about marketing the Tulsa Garden Center.
This podcast is produced by attend media.
attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com
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