4 Ideas For Holiday 2024 The Marketing Attractions podcast

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Biscuits & Jam Returns on March 4th for Season 6 with The War & Treaty! 1:42

6일 전1:42

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1:42

Join us for the launch of Season 6 of Biscuits & Jam on Tuesday, March 4th, 2025 with The War and Treaty’s Michael and Tanya Trotter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Marketing Attractions Podcast « »
4 Ideas for Holiday 2024

약 1년 전 36:36

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attend.media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 attend.media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Jenny shares strategies and ideas to help zoos, aquariums, gardens and museums plan their advertising for their 2024 holiday events. Political ads will flood the media market which will drive up ad costs. And, many attractions are looking to increase attendance after record-setting years further.
We discuss...

Buying non-preemptable ad inventory on TV and radio
Using programmatic out-of-home to drive ticket sales on 'off nights'
How Pinterest can drive ticket sales in early November
Using Influencer Marketing to set guest expectations when your attraction is at capacity

This podcast is produced by attend media.
attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

… continue reading

25 에피소드

#Business #Marketing #Attendant #Attraction #Zoo Marketing #Aquarium Marketing #Other Nonprofit Attractions #Museum Marketing

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4 Ideas for Holiday 2024

The Marketing Attractions Podcast

published 약 1년 전

공유

MP3•에피소드 홈

attend.media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 attend.media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Jenny shares strategies and ideas to help zoos, aquariums, gardens and museums plan their advertising for their 2024 holiday events. Political ads will flood the media market which will drive up ad costs. And, many attractions are looking to increase attendance after record-setting years further.
We discuss...

Buying non-preemptable ad inventory on TV and radio
Using programmatic out-of-home to drive ticket sales on 'off nights'
How Pinterest can drive ticket sales in early November
Using Influencer Marketing to set guest expectations when your attraction is at capacity

This podcast is produced by attend media.
attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media
Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com

… continue reading

25 에피소드

#Business #Marketing #Attendant #Attraction #Zoo Marketing #Aquarium Marketing #Other Nonprofit Attractions #Museum Marketing

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Spotlight: Corey Romberg, Director of Guest Engagement at The Florida Aquarium 29:20

19일 전29:20

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Corey Romberg joins us to share his ideas on enhancing guest engagement through multi-sensory experiences, storytelling, and audience-focused programming. We talk about: Multi-Sensory Engagement: Using decor, food, hands-on activities, and entertainment to create immersive experiences. Character Development: How mascots and puppets help build empathy and connect young audiences to conservation. Guest Feedback & Adaptive Management: Leveraging surveys to drive organizational improvements and inter-departmental collaboration. Marketing Fun & Connection: The importance of prioritizing fun and family experiences over mission-driven messaging to attract a wider audience. Expanding Audience Appeal: Utilizing events like food tastings, drone shows, and adult-only nights to attract young adults and non-traditional visitors. Join us and get ideas on how to elevate your attraction’s guest experience. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Spotlight: Diana Vega, Chief of Operations at Zoo Miami 27:16

6 weeks 전27:16

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Diana Vega from Zoo Miami discusses how collaboration and creativity can elevate guest experiences at nonprofit attractions. It’s our view that marketing gets people through the door and guest experience turns them into members. We talk about: Empowering Staff: Involving frontline employees in solutions enhances both operations and the guest experience. Revamping Internal Meeting Structure: Ways Diana changed weekly internal meetings to increase employee buy-in. Accessibility Upgrades: Partnering with the county ADA office, they improved pathways, doors, and spaces for better mobility and inclusivity. Streamlining Animal Experiences: Reorganized flow and added shaded waiting areas, improving efficiency and guest satisfaction. Join us as we talk about elevating the guest experience at Zoo Miami. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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TikTok May Go Away; Influencer Marketing Won't 32:40

8 weeks 전32:40

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Jenny breaks down what nonprofit, cultural attractions would lose if the TikTok ban comes to fruition. We purposefully recorded this episode prior to the January 19, 2025 'deadline' for TikTok. This allows to reflect on why TikTok is a powerful advertising platform for zoos, aquariums, gardens, and museums. We talk about... Why (most) nonprofit attractions should invest paid advertising dollars into influencer marketing What exactly makes TikTok the best platform for influencer marketing What to do if TikTok goes away Check out our Guide to Nano Influencer Marketing for Nonprofit Attractions to l This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Spotlight: Briana Hefley-Shepard, Director of Marketing & Communications at the Tulsa Garden Center 40:23

12 weeks 전40:23

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Briana and her team won APGA's 2024 Marketing Excellence Award . She shares insights from this award-winning campaign: When the Wind Came Sweeping Down the Plain. Plus, we also discuss: Marketing a public garden with a minimal advertising budget Creating more visual impact on Instagram Running sponsorships on NPR radio Join us as we talk about marketing the Tulsa Garden Center. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Spotlight: Erin Ward, VP of Marketing at Palm Beach Zoo 25:03

15 weeks 전25:03

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Erin Ward from the Palm Beach Zoo joins us to talk marketing. We dive into... Palm Beach Zoo's most recent, conservation-focused marketing campaign - "Zoo More Good" How to use Birdeye to generate more positive Google reviews A text and email 'drip' strategy to upsell animal experiences, food and beverage, and increase repeat visitation How customer data is impacting their advertising strategy This is a great listen for any marketing director at a zoo, aquarium, garden, or museum. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Spotlight: David Rosenberg, Executive Vice President, Growth and Experience at SSA Ventures 29:05

17 weeks 전29:05

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Attraction veteran, David Rosenberg, shares his thoughts on seamless visitor experiences, networking, and, Gen Z. Here's what we talk about: Using technology to create a more 'seamless' visitor experience Some ways to grow your career in the attractions space How GenZers are different than previous generations Plus, David shares his journey from Monterey Bay Aquarium to SSA Ventures This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Influencer Marketing as Paid Advertising 33:26

19 weeks 전33:26

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Jenny considers influencer marketing a 'paid advertising' tactic, not just a PR play. She argues that we need to look at influencer marketing the same way as we look at billboards, radio, or any other form of advertising. Influencer marketing as paid advertising means... We need to determine a budget and develop a strategic plan like we would with radio, TV, or any other ad investment. We can proactively find influencers that align with the audiences we want to target. Secure usage rights to use the influencer's video content Run that content as paid ads on TikTok and Instagram Measure and report Get our Free Guide to Nano Influencers for Nonprofit Attractions here. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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What Marketing Should Look for in their Next Ticketing System 37:12

21 weeks 전37:12

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One of the pain points for marketing teams always seems to be their organization's ticketing system. They can't get the customer data and/or they can't attribute back online ticket sales to online advertising. We brought in Michelle Paul from BackOffice Thinking to get her thoughts on how marketing can get the most out of their ticketing system. We cover: A few good and not-so-good reasons to switch ticketing systems The common mistakes organizations make when looking for a new system Many ticketing systems can cover our 'marketing wishlist', but we need to know how to utilize it Sign up for BackOffice Thinking's e-book on successfully changing technology here. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Spotlight: Scott McPherson, Director of Sales and Marketing at Royal Botanical Gardens 33:56

24 weeks 전33:56

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Scott McPherson takes a 'noses-in-roses' approach to selling tickets and weddings at Royal Botanical Garden. Scott joins us to talk about creating and marketing events to bring new, diverse audiences to the garden. We dive into how and why he uses influencer marketing in his advertising strategy. Scott shares... Tailoring Content to Audience Segments : Scott explains the importance of designing events for various demographics, from elderly visitors to young families, using seasonal and unique experiences to draw in different groups. Working with Micro-Influencers : Scott discusses the benefits of partnering with local micro-influencers who, despite having smaller followings, offer authentic content and effective local engagement at a lower cost compared to high-profile celebrities. Authenticity Over Polished Content : Emphasizing that influencers should share genuine experiences rather than adhering to scripted content, Scott highlights the value of authentic, relatable content in building trust with audiences. Navigating the Influencer Landscape : The episode covers the challenges of inconsistent pricing and professionalism among influencers. Scott shares how to use social listening tools and geographic insights to find the right local influencers. The Importance of Research : Scott advocates for investing in research to understand and attract new audiences, ensuring that programming aligns with visitor interests and maximizes marketing ROI. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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10 Questions About Google Ad Grants for Nonprofit Attractions 37:52

26 weeks 전37:52

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Google wants to give every non-profit attraction $10,000/month in free advertising. But, some zoos, aquariums, museums, and gardens don't maximize this program...or... don't utilize it all. Jenny and the team cover these 10 questions about the Google Ad Grants for Nonprofits program: What is a Google Ad Grants What’s the catch? Can I use it to sell tickets? What are the rules to ensure I have a compliant campaign? What is the strategy to maximize the grant? Can this grant replace my paid advertising with Google? What should I do if we’re not spending the $10k? What happens if I get canceled? What about Bing? What’s this going to cost me? Get our free Checklist for Google Ad Grants here. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Should Your Nonprofit Attraction Invest in an Online Map? 24:17

28 weeks 전24:17

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Recently one of Jenny's marketing clients - a large botanical garden - invested in creating an online map. So, we asked Anna Busby from Engage by Cell to help us understand the pros and cons of creating an online map for non-profit attractions. We discuss... Costs - time and financial - for developing an online map Ideas on getting your visitors to use your maps Customizing maps for your special events This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Spotlight: Tim Morrow, President and CEO of San Antonio Zoo 29:48

36 weeks 전29:48

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Tim Morrow shares his perspective on how ticket revenue can help spread the mission for non-profit attractions. He aims to make San Antonio Zoo not just the top zoo in Texas but the top attraction in the state. He spent 18+ years with SeaWorld and talks what he's brought from the for-profit side to the non-profit side. We talk about... How zoos can learn from how theme parks are marketing and selling tickets and guest experiences The power of 'repeatability' and creating a year-long calendar of events Different pricing packages to enhance the guest experience and increase revenue This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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How Nonprofit Attractions Can Work With Social Media Influencers 31:18

43 weeks 전31:18

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We talk with Alyssa Fagien from ATL Bucket List to learn some best practices on how influencers want to work with nonprofit attractions. We talk about what makes a good brief for a creator, sharing your attraction's 'hidden gems,' and whitelisting creator content for ads. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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How Events Drive Visitation with Jack Stevenson from Cedar Fair Entertainment Company 44:46

46 weeks 전44:46

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Jack Stevenson from Cedar Fair Entertainment Company produces 50+ events at theme parks. He shares his ideas on how non-profit attractions can increase attendance by focusing on events. We discuss... What goes into creating an event from scratch Using variable pricing to generate value for events Selling memberships (or, season passes as they call it) This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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4 Ideas for Holiday 2024 36:36

50 weeks 전36:36

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Jenny shares strategies and ideas to help zoos, aquariums, gardens and museums plan their advertising for their 2024 holiday events. Political ads will flood the media market which will drive up ad costs. And, many attractions are looking to increase attendance after record-setting years further. We discuss... Buying non-preemptable ad inventory on TV and radio Using programmatic out-of-home to drive ticket sales on 'off nights' How Pinterest can drive ticket sales in early November Using Influencer Marketing to set guest expectations when your attraction is at capacity This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Spotlight: Jim Bartoo, Director of Marketing and Public Relations at the Nashville Zoo 29:49

52 weeks 전29:49

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Jim Bartoo from the Nashville Zoo joins the show to talk marketing. We discuss... The value of relationships with local TV, radio and newspaper outlets His approach to getting earned media A plan to spend ad dollars outside the Nashville market This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Guest Experience, Employee Retention, and Marketing with Josh Liebman and Matt Heller 23:29

1 year 전23:29

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We bring in attraction industry veterans Matt Heller and Josh Liebman to discuss the intersection of guest experience, employee retention, and marketing. About our guests... Matt Heller - PerformanceOptimist.com After 20+ years in hospitality leadership and human resources, Matt Heller founded Performance Optimist Consulting in 2011 with one simple goal: Help Leaders Lead. Matt does this through training workshops, coaching programs and ongoing development initiatives. He is fortunate to work with individuals and organizations large and small to help them improve leadership competencies, customer service, employee motivation and teamwork. Matt has written two books: The Myth of Employee Burnout and ALL CLEAR! A Practical Guide for First Time Leaders and the People Who Support Them. Josh Liebman - LiebmanLeisure.com Josh Liebman specializes in guest experience within attractions, tourism, and hospitality, including service standards, complaint resolution, and driving guest loyalty. Josh is a serial entrepreneur, consultant, and speaker. AttracionPros Podcast - AttractionPros.com AttractionPros brings you into the room with the top leaders, executives, and influencers in the attractions industry, to gain the widest possible perspective of all areas of the industry. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Establishing Buying Guidelines for Your Media Plan 27:48

1 year 전27:48

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27:48

Crafting a media plan is a little like building a house. The architect is like the media planner. Their job is to create plans that are clear, detailed and easy to follow. Just like an architect can't say "build a roof" a media planner can't just say "run ads on connected TV." More detail is required. In this episode, Jenny shares practical tips on what buying guidelines should be included in your media plan so that the person - whether in-house, at an agency or a vendor - can properly invest your attraction's advertising dollars. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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4 Rules Nonprofit Attractions Should Follow When Planning Their Ad Budgets 39:56

1 year 전39:56

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Jenny dives into her: "Media Planning Guide for Nonprofit Attractions." It outlines 4 rules to help marketers plan their annual paid media budgets. The rules are: 1. The Bucket Rule - all media channels (TV, radio, social, etc.) should be bucketed into either Opportunistic or Impactful. 2. The 60-40 Rule - spend 60% of your budget on Impactful channels and 40% of your budget on Opportunistic channels. 3. The 5% Rule - only invest in a channel if you can allocate at least 5% of your budget to that channel. IE - don't spread yourself too thin. 4. The Social Rule - zoos, aquariums, gardens and museums should be spending at least 10% of their marketing budget on paid social. Read the full guide here - https://attend.media/ This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Expanding Your Social Media Ads Beyond Meta and TikTok 22:11

1 year 전22:11

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Jenny gives examples and ideas on when and why zoos, aquariums, museums and gardens run ads on social media platforms other than Facebook, Instagram and TikTok. We talk about... Pinterest = wedding planning, holidays, fashion and art Reddit = really niche audiences like sneakerheads LinkedIn = corporate audiences for meetings and events, donations Snapchat = not worth it unless you have a large social budget X = stay away Threads = not there yet This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Using a DSP to Help Plan Your Attraction's Digital Marketing 30:15

1 year 전30:15

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We talk with a DSP rep to get the most up-to-date approaches on how to use a DSP to plan your next programmatic ad campaign. We discuss... What media channels attractions can really buy programmatically in 2024. A few tactics to buying streaming TV and radio on a local level. What you can't buy with a DSP (Meta, YouTube) Why it's important to communicate with your DSP rep and/or campaign manager as you begin to plan your digital media budgets, strategies and tactics. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Why Your Attraction Should Spend More on Paid Social 29:17

1 year 전29:17

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Most nonprofit attractions aren't allocating enough of their marketing budget to paid social. Paid social now rivals television in terms of reach and impact. Yet, we see TV budgets increase while paid social budgets stay flat. We discuss... How paid social can be used to both achieve your Impactful and Opportunistic goals. (See our Media Planning Guide for Nonprofit Attractions for more.) When zoos, museums, and public gardens should consider adding TikTok to their paid media strategy. Some pitfalls attractions get caught in when running paid social media campaigns. This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Bootstrapping Your Attraction's Influencer Marketing 35:40

1 year 전35:40

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Jenny shares her 5 steps to launch - or double-down on an existing - social media influencer campaign. Most nonprofit attractions are doing some sort of influencer marketing now. We suggest doing more. Our plan uses 'nano influencers' to quickly build a library of user-generated content...without breaking the bank. We discuss why TikTok is the best place platform to find, pay, and promote 'nano influencers.' This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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Why is Our Attraction Still Buying Ads on Broadcast TV? 25:54

1 year 전25:54

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Should zoos, aquariums, museums and gardens move their TV advertising dollars away from broadcast TV and into streaming TV? Jenny makes the case for keeping broadcast television in your marketing plan. She also dives into best practices on planning and buying streaming TV (OTT, CTV). We discuss... Look at TV and Online Video as two different tactics in your marketing plan The reasons why not to abandon broadcast TV just yet What questions to ask when you are buying streaming TV This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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In-Housing Your Attraction's Media Planning and Buying 31:07

1 year 전31:07

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Jenny shares how she would build an in-house media buying team at a zoo, aquarium, museum or garden. She takes on the challenge from the perspective of a 15-year ad agency pro. Her steps are... Get the attraction's visitation numbers in a place where she can see them weekly Get access to all ad buying platform - Google Ads, Facebook, etc. And, start paying all the media bills directly. Hire a 'media coordinator' and not a 'media buyer/planner' Find the best consultants and freelancers to do the specialty work This podcast is produced by attend media. attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com…

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