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Nurturing Successful Agency-Client Relationships: Khaya Dlanga
Manage episode 363044344 series 3351635
Mongezi Mtati에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mongezi Mtati 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Successful client-agency relationships take great effort and lead to even greater returns, which in turn ensure ROI. Marketing Executive, bestselling author and content creator, Khaya Dlanga shared some of his creative strategies and insights on partnerships between brands and agencies.
Having held key leadership positions at top agencies and with his experience as a Marketing Executive at Rain, Heineken and Coca-Cola; Dlanga has led impactful and award-winning brand campaigns on a local and global scale. He shares his views on how brands can work better with their agencies and vice-versa.
“As a client, I valued constructive debates with agencies that prioritised the brand's interests over my personal preferences,” Bestselling Author, Marketing and Advertising Executive, Khaya Dlanga.
We also discuss how he sustains his creative process when writing books, creating content and working with brands. He also shares advice for young creatives and anyone who’s working on anything that requires long-lasting creative commitment.
This episode is brought to you in collaboration with the End-To-End Digital Customer Experience Agency, Rogerwilco – with teams in SA and UK.
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Audio editing and production by: Maishe Rakgoale
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