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GTMnow에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GTMnow 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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GTM 164: 28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)

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Manage episode 508106063 series 2465233
GTMnow에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GTMnow 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Cristina Cordova is a seasoned operator who has scaled some of the most iconic companies in tech. At Stripe, she built and led partnerships that became a foundational revenue engine, including the pivotal deal with Shopify. At Notion, she helped turn viral adoption into a durable distribution strategy powered by community. Today, Cristina is the Chief Operating Officer at Linear, where she’s applying her experience building high-velocity GTM engines to the next generation of developer-first tools.

Discussed in this episode

  • Why Cristina joined Stripe without knowing what an API was
  • Building Stripe’s early partnerships and salvaging the Shopify deal
  • How Notion pioneered community-driven growth
  • Lessons on brand, design, and investing for the long term
  • What Cristina looks for in exceptional founders and operators
  • How Linear is scaling GTM with AI-driven prioritization
  • The difference between “keeping the lights on” and transformative leadership
  • Cristina’s frameworks for evaluating product resonance and customer love

Episode Highlights

00:43 — The rare superpower behind Cristina’s career: joining breakout companies early

2:46 — Why Cristina joined Stripe without knowing what an API was

12:22 — On Cristina’s first day, Shopify walked away from Stripe’s deal — and how she won them back

16:55 — How Notion scaled by making consumer use free and fueling community-driven growth

20:52 — Why investing in brand early is a leading indicator of durable growth

25:27 — Cristina’s framework for spotting beloved products in the market

37:53 — How Cristina applied lessons from Stripe to build Linear’s GTM from scratch

47:30 — Where AI fits into GTM: prioritizing opportunities, not replacing humans

56:01 — Why Linear built high-quality swag kits for early customers

58:28 — Where to follow Cristina’s journey today

This episode is brought to you by our sponsor

Harmonic helps you discover the best startups way ahead of the competition. We use it at GTMfund, as do thousands of investors at firms like USV and Insight. GTM teams at companies like Notion and Brex also rely on the platform to stay ahead.

Harmonic tracks millions of startups and lets you search using simple filters or natural language to match exactly what you’re looking for. When you find a company that looks interesting, Harmonic pulls everything into one place (founder backgrounds, traction, and market data) so you can quickly evaluate and understand if it’s a fit.

At GTMfund, we even have a private Slack channel called #companywatchlist powered entirely by Harmonic.

Get 2 dedicated sessions with their team to help you test and structure the perfect searches here.

Guest Links

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.

  continue reading

챕터

1. Christina's Path to Iconic Companies (00:00:00)

2. Joining Stripe: People and Vision (00:05:42)

3. Early Go-to-Market Strategy at Stripe (00:11:41)

4. Building Partnerships and Revenue Channels (00:18:09)

5. Community-Driven Growth at Notion (00:26:47)

6. Brand Building as Long-Term Investment (00:30:39)

7. Spotting Exceptional Founders and Products (00:35:53)

8. Linear's Go-to-Market Evolution (00:42:10)

9. AI's Impact on Customer Acquisition (00:47:12)

10. Building Trust Through Authentic Sales (00:53:02)

11. Finding Inspiration and Building Networks (00:57:35)

731 에피소드

Artwork
icon공유
 
Manage episode 508106063 series 2465233
GTMnow에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GTMnow 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Cristina Cordova is a seasoned operator who has scaled some of the most iconic companies in tech. At Stripe, she built and led partnerships that became a foundational revenue engine, including the pivotal deal with Shopify. At Notion, she helped turn viral adoption into a durable distribution strategy powered by community. Today, Cristina is the Chief Operating Officer at Linear, where she’s applying her experience building high-velocity GTM engines to the next generation of developer-first tools.

Discussed in this episode

  • Why Cristina joined Stripe without knowing what an API was
  • Building Stripe’s early partnerships and salvaging the Shopify deal
  • How Notion pioneered community-driven growth
  • Lessons on brand, design, and investing for the long term
  • What Cristina looks for in exceptional founders and operators
  • How Linear is scaling GTM with AI-driven prioritization
  • The difference between “keeping the lights on” and transformative leadership
  • Cristina’s frameworks for evaluating product resonance and customer love

Episode Highlights

00:43 — The rare superpower behind Cristina’s career: joining breakout companies early

2:46 — Why Cristina joined Stripe without knowing what an API was

12:22 — On Cristina’s first day, Shopify walked away from Stripe’s deal — and how she won them back

16:55 — How Notion scaled by making consumer use free and fueling community-driven growth

20:52 — Why investing in brand early is a leading indicator of durable growth

25:27 — Cristina’s framework for spotting beloved products in the market

37:53 — How Cristina applied lessons from Stripe to build Linear’s GTM from scratch

47:30 — Where AI fits into GTM: prioritizing opportunities, not replacing humans

56:01 — Why Linear built high-quality swag kits for early customers

58:28 — Where to follow Cristina’s journey today

This episode is brought to you by our sponsor

Harmonic helps you discover the best startups way ahead of the competition. We use it at GTMfund, as do thousands of investors at firms like USV and Insight. GTM teams at companies like Notion and Brex also rely on the platform to stay ahead.

Harmonic tracks millions of startups and lets you search using simple filters or natural language to match exactly what you’re looking for. When you find a company that looks interesting, Harmonic pulls everything into one place (founder backgrounds, traction, and market data) so you can quickly evaluate and understand if it’s a fit.

At GTMfund, we even have a private Slack channel called #companywatchlist powered entirely by Harmonic.

Get 2 dedicated sessions with their team to help you test and structure the perfect searches here.

Guest Links

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.

  continue reading

챕터

1. Christina's Path to Iconic Companies (00:00:00)

2. Joining Stripe: People and Vision (00:05:42)

3. Early Go-to-Market Strategy at Stripe (00:11:41)

4. Building Partnerships and Revenue Channels (00:18:09)

5. Community-Driven Growth at Notion (00:26:47)

6. Brand Building as Long-Term Investment (00:30:39)

7. Spotting Exceptional Founders and Products (00:35:53)

8. Linear's Go-to-Market Evolution (00:42:10)

9. AI's Impact on Customer Acquisition (00:47:12)

10. Building Trust Through Authentic Sales (00:53:02)

11. Finding Inspiration and Building Networks (00:57:35)

731 에피소드

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