Artwork

Adam Cooper에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adam Cooper 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Effective Marketing Plans for Small Business Owners

42:30
 
공유
 

Manage episode 423393538 series 3529387
Adam Cooper에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adam Cooper 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this one, I'm delighted to be joined by Helen Cox, a Chartered Marketer, and Founder of Helen Cox Marketing, a marketing consultancy specialising in advising professional service firms on their marketing and business development.
In our wide ranging conversation, Helen and I cover all that you need to know about the benefits of effective marketing plans for small business owners.
🌟 Some of my favourite parts were:
✅ Understanding Helen’s marketing planning framework – specifically the six key elements of her planning wheel;
✅ How to marry a Client’s financial and business objectives and ensure that there is an alignment between the two;
✅ How we get very focused on the minute detail but don’t strategically think about why we're doing what we’re doing;
✅ Why it’s vital to ensure that marketing plans are an agile piece of work, iterations throughout the year, rather than an unchanging document;
✅ How to do client competitor analysis to understand how they position themselves, what services they're promoting, how they talk to their clients.
Business Book Bonus Section:
The Digital Marketing Podcast: https://podcasts.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600

  continue reading

30 에피소드

Artwork
icon공유
 
Manage episode 423393538 series 3529387
Adam Cooper에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Adam Cooper 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this one, I'm delighted to be joined by Helen Cox, a Chartered Marketer, and Founder of Helen Cox Marketing, a marketing consultancy specialising in advising professional service firms on their marketing and business development.
In our wide ranging conversation, Helen and I cover all that you need to know about the benefits of effective marketing plans for small business owners.
🌟 Some of my favourite parts were:
✅ Understanding Helen’s marketing planning framework – specifically the six key elements of her planning wheel;
✅ How to marry a Client’s financial and business objectives and ensure that there is an alignment between the two;
✅ How we get very focused on the minute detail but don’t strategically think about why we're doing what we’re doing;
✅ Why it’s vital to ensure that marketing plans are an agile piece of work, iterations throughout the year, rather than an unchanging document;
✅ How to do client competitor analysis to understand how they position themselves, what services they're promoting, how they talk to their clients.
Business Book Bonus Section:
The Digital Marketing Podcast: https://podcasts.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600

  continue reading

30 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생