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The Agile Brand with Greg Kihlström®
47:35
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47:35“Software is eating the world.” That was written over 14 years ago, back in 2011 by Marc Andreesen, and it seems like that is growing more true every day. Today we’re going to talk about the increasingly digital nature of businesses - all businesses - as well as how the concept of composability, which has been applied effectively in the world of software, might just have applications well beyond technology infrastructure. To help me discuss this topic, I’d like to welcome Chris Bach, Co-Founder of Netlify. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
모두 재생(하지 않음)으로 표시
Manage series 3638634
Barnaby Cook에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Barnaby Cook 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Exit Plan is for business owners that are interested in learning more about how to sell their business. Each episode Barnaby Cook interviews someone who has bought or sold a business - either a creative agency, or a production company. The conversation gets under the skin of why they wanted to sell, or were looking to acquire, how the deal was structured, how they agreed upon a valuation and what lessons they learnt along the way.
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63 에피소드
모두 재생(하지 않음)으로 표시
Manage series 3638634
Barnaby Cook에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Barnaby Cook 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Exit Plan is for business owners that are interested in learning more about how to sell their business. Each episode Barnaby Cook interviews someone who has bought or sold a business - either a creative agency, or a production company. The conversation gets under the skin of why they wanted to sell, or were looking to acquire, how the deal was structured, how they agreed upon a valuation and what lessons they learnt along the way.
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continue reading
63 에피소드
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 Exit With Style, Grace, and More Money with John Martinka 23:08
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23:08In this conversation, John Martinka discusses his journey into the M&A world, the importance of preparation for business owners looking to sell, and the emotional aspects of the selling process. He shares insights from his recent book, 'Exit with Style, Grace, and More Money,' and emphasizes the need for business owners to be ready both financially and emotionally before selling. The discussion also covers current market trends, the impact of AI on businesses, and the challenges posed by the aging baby boomer population in the business landscape. John provides practical tips for maximizing business value and shares real-life case studies to illustrate key points. takeaways John Martinka emphasizes the importance of preparation for business owners looking to sell. Emotional readiness is crucial for both buyers and sellers in the M&A process. Many business owners make impulsive decisions to sell without proper planning. The current market favors sellers with mature and profitable businesses. AI can enhance business operations but won't replace core functions. The anticipated 'silver tsunami' of baby boomer business sales may not happen as expected. Only 10% of businesses are ready to sell for maximum value. Good financial systems are essential for business valuation. Reducing dependency on the owner can increase business attractiveness to buyers. Growth can mask operational issues that need to be addressed before selling. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
In this conversation, Nicky Hoyland, Chief Innovation Officer at Auspicious, shares her journey from a film and media graduate to a leader in learning technology and business innovation. She discusses her experiences in building DBLX, the challenges of transitioning from bespoke development to a SaaS platform, and the importance of collaboration and networking in business. Nicky also reflects on the impact of AI on the industry and her excitement for the future of technology in enhancing human experiences. Takeaways Nicky's background in film and media shaped her unique approach to technology. Building strong client relationships is crucial for business growth. Networking has been a key factor in acquiring new clients. The transition from bespoke development to SaaS presents unique challenges. Collaboration between teams is essential for successful project delivery. Innovative learning solutions can drive engagement and effectiveness. AI is transforming the way businesses operate and deliver services. Understanding user needs is vital for developing effective SaaS products. The journey of entrepreneurship is filled with lessons and growth opportunities. Nicky values being part of a creative team rather than solely leading. Connect with Nicky on LinkedIn: https://www.linkedin.com/in/nickyhoyland/ Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 Merging, Buying & Selling An Agency : The 3Pipe Journey with Jim Hawker 38:22
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38:22Summary Jim Hawker, co-founder of 3Pipe, shares his journey of starting and growing the agency over 20 years, including the challenges of mergers, acquisitions, and financial turmoil. He reflects on the evolution of marketing, the importance of strategic growth, and the lessons learned from navigating a significant financial crisis. The conversation culminates in his exit strategy and thoughts on the future of agency growth. Takeaways Started 3Pipe in April 2004, the same month as Facebook. The agency evolved from traditional PR to brand performance work. Merging with a paid media agency was a strategic move to enhance digital skills. Acquisitions were driven by the need to fill gaps in service offerings. Navigating financial turmoil was a significant challenge for the agency. The finance director's gambling addiction led to a major crisis. The sale to a technology consulting firm was a strategic decision. The earn-out period was extended due to COVID-19. Reflections on whether to have continued as a traditional PR agency. Understanding new channels kept Jim motivated in his marketing career. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 The Impact of the October Budget on the M&A Market with Saul Cohen 40:40
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40:40Summary In this conversation, Saul Cohen, owner of Expert Eye, shares his journey from working in corporate finance to supporting small and medium-sized enterprises (SMEs). He discusses the importance of providing tailored financial advice to entrepreneurs, the impact of personal experiences on his career choices, and the challenges faced by business owners in the current economic climate. The conversation also delves into the implications of recent changes in business taxation, the dynamics of mergers and acquisitions (M&A), and the role of private equity in business sales. Saul emphasizes the need for business owners to plan their exit strategies early and to view their businesses objectively when considering a sale. Takeaways Saul Cohen transitioned from corporate finance to support SMEs. Personal experiences can significantly influence career paths. Many business owners are unprepared for the sale of their businesses. Government policies often overlook the needs of business owners. Tax changes can motivate business owners to sell sooner. M&A requires a different skill set than standard accountancy. Private equity seeks low-risk businesses with strong management. Business owners should plan their exit strategies early. It's crucial to view your business objectively when selling. Building a business provides valuable experience for future acquisitions. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 I Sold My Small Agency – And It Put Me In a Wheelchair with Holly Tennock 50:58
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50:58In this conversation, Holly Tennock shares her journey from being a journalist to founding her own PR agency, Journalista, and the challenges she faced as a female entrepreneur. She discusses the growth of her agency, the complexities of navigating leadership, and the eventual sale of her business. Holly reflects on her experiences during the transition post-sale, the impact of COVID on her business, and her insights on leadership and team dynamics. In this conversation, Holly and Barnaby discuss the intertwining of personal health challenges and the pressures of business leadership. Holly shares her experience with a severe spinal injury during a tumultuous time in her career, leading to reflections on burnout and the importance of self-care. They explore the identity shifts that occur after selling a business, the emotional aftermath of such a significant life change, and the necessity of having a support system in place. Ultimately, they emphasize the importance of finding balance and purpose in life after exiting a business, highlighting the need for self-awareness and permission to prioritize personal well-being. Takeaways Holly transitioned from journalism to PR, founding Journalista. The agency focused on making complex issues clear for clients. Being a young business owner presented unique challenges. Burnout was a significant factor in Holly's decision to sell. The sale was initiated through a conversation with a fellow agency leader. Holly emphasizes the importance of team dynamics in leadership. The transition post-sale was challenging, especially during COVID. Feedback on emotional control was difficult for Holly to navigate. Holly's experience highlights the need for better allyship in business. The conversation underscores the importance of mental health in entrepreneurship. Holly experienced significant health challenges during a critical business period. Burnout can cloud judgment and decision-making in leadership roles. Reflecting on joyful moments with a team can enhance leadership satisfaction. Post-sale identity shifts can lead to feelings of inadequacy and confusion. Having a support system is crucial during major life transitions. Self-care and structured breaks are essential for mental health. The emotional aftermath of selling a business can be overwhelming. Finding balance between work and personal life is vital for happiness. Understanding personal needs and giving oneself permission to take breaks is important. The journey of entrepreneurship often involves navigating complex emotional landscapes. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 On Entrepreneurship and Growth - How Ben Fitter-Harding sold his business, Cardboard Fish 28:28
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28:28In this conversation, Ben Fitter-Harding shares his entrepreneurial journey, detailing the inception and growth of his first business, Cardboard Fish, a communications technology company. He discusses the challenges and successes of navigating the acquisition process, the emotional impact of selling a business, and the transition to his new venture, Dodgems and Floss, a creative agency. Ben reflects on the lessons learned throughout his journey and the importance of foresight in business planning. takeaways Ben started Cardboard Fish out of curiosity and experimentation. The rise of mobile technology significantly impacted their business model. Acquisition was a natural progression for the business as it matured. The M&A process was organized and facilitated by a specialist. Post-acquisition, the team experienced both growth and challenges. Ben transitioned to consulting after the sale, allowing for flexibility. The new venture, Dodgson and Floss, focuses on bespoke branding and design. Ben values the work-life balance more in his current role. He emphasizes the importance of understanding the exit process early. The journey has been fulfilling, with opportunities for personal growth. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
1 Auspicious Group Acquires Greg Moyer's Blue Chalk - A Very Personal Story 40:53
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40:53In this conversation, Greg Moyer, CEO of Blue Chalk Media, shares his extensive career journey in the media industry, from his early days in journalism to his pivotal role in launching the Discovery Channel. He discusses the founding of Blue Chalk Media, emphasizing the creative freedom it provided him and the challenges of running a media company. Moyer reflects on the growth of Blue Chalk, the development of his team, and the impact of industry changes on their business. He also delves into his succession planning and the recent sale of Blue Chalk, expressing optimism for the future under new leadership. takeaways Greg Moyer's career began in journalism and evolved into media production. He was part of the founding team of the Discovery Channel. Blue Chalk Media was founded to explore more soulful content. Creativity thrives within constraints, not in a vacuum. The first commission for Blue Chalk came from the Weather Channel. Team development was crucial for Blue Chalk's growth. Industry changes have forced media companies to adapt. Succession planning was a key focus for Moyer before selling Blue Chalk. The integration process with new leadership is seen as an opportunity for growth. Moyer expresses satisfaction with the sale and future prospects of Blue Chalk. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
1 Quality of Earnings: What You Need to Know with John Hannum 32:50
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32:50In this conversation, John Hannum, founder of PPS Solutions, discusses his journey in finance, the importance of CFO services for small businesses, and the intricacies of SBA loans. He explains the quality of earnings process, the differences between asset and share purchases, and shares insights on the buy-side perspective in M&A transactions. John emphasizes the significance of clean financial records for business owners preparing for sale and offers practical advice for navigating the complexities of business acquisitions. Takeaways Small businesses often require CFO services during financial challenges. SBA loans are a popular financing option for acquisitions. Seller financing can be creatively structured in deals. Accrual accounting provides better insights for decision-making. Quality of earnings reports validate business financials before sale. Understanding deal structures is crucial for buyers and sellers. Clean financial records can lead to higher business valuations. The transfer of businesses from retiring owners is a growing trend. Buy-side representation is more common in current market conditions. Operational efficiency is key to successful business growth. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY Learn more about PPS Solutions: http://www.ppsfinance.com/ Connect with John Hannum: john@ppsfinance.com…
In this conversation, Lee Bushell shares his extensive entrepreneurial journey, starting from his early ventures in selling clothing at school to his experiences in the nightclub industry and transitioning into law. He discusses his approach to mergers and acquisitions, the strategy behind his investment group, and the importance of focusing on cash flow and ethical business practices. Lee emphasizes the significance of having a solid exit strategy for business owners and provides valuable insights into navigating business turnarounds and building a diverse portfolio. Takeaways Lee Bushell started his entrepreneurial journey at age 15. His first business involved selling Calvin Klein clothing. Transitioning from law to business was a significant turning point. He emphasizes the importance of cash flow in business. Lee prefers investing in 'ugly' businesses with high barriers to entry. Mergers and acquisitions are a key focus for his investment group. He believes in ethical business practices and transparency. Lee advises business owners to have a solid exit strategy. Understanding the market is crucial for setting realistic expectations. The journey and relationships in business are what matter most. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
Mike Finger, a small business owner and expert in the transaction space, shares his insights on selling small businesses. He emphasizes the importance of understanding the basics of selling a business and dispels common misconceptions. Mike discusses the challenges faced by business owners in valuing and selling their businesses, including inflated expectations and lack of knowledge. He also shares his own experiences with buying and selling businesses, including turnaround acquisitions. Mike offers advice for business owners, encouraging them to focus on creating desirable results, ensuring the business can operate without the owner, and documenting the results. Takeaways Understanding the basics of selling a business is crucial for small business owners. Many business owners have inflated expectations and lack knowledge about the value and sellability of their businesses. Creating desirable results, ensuring the business can operate without the owner, and documenting the results are key factors in preparing a business for sale. The market for small businesses is complex, and owners should seek professional advice and educate themselves about the process. Waiting too long to tackle the topic of selling a business can lead to missed opportunities and regrets. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
1 Integration and Growth: Combining the Strengths of Two Agencies With Richard Simpson from Tayburn 32:54
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32:54Richard Simpson talks about his role in sales and how it helped him access opportunities. He discusses the history and specialisations of Tayburn, the design agency he joined in 2008. Richard also explains how he acquired equity in the business and how his role evolved over time. He then delves into the process of the acquisition by Lewis, including the valuation, deal structure, and integration of the two agencies. Sales experience can provide access to valuable opportunities in the creative industry. Equity ownership in a business can be obtained through options and converted into equity over time. Preparing for a sale or acquisition by getting the company's house in order is crucial. Maintaining business as usual and minimizing disruption to clients and employees during the integration process is important. Combining the strengths and expertise of two agencies can create new opportunities and services for clients. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
Nick Morgan, Group CEO of We Group, shares his experience with building and exiting multiple businesses. He discusses his background and the different agencies he has been involved with, including bars, pubs, and a distressed agency. Nick also talks about the three agencies within We Group: an independent events company specialising in festival production, The Fair, creative placemaking We Are Placemaking and event operations / health and safety We are OPS. He emphasizes the importance of transparency and setting benchmarks for growth, as well as the value of building a strong leadership team. Nick also touches on the EMI scheme he has implemented and the potential acquirers for We Group. Nick Morgan has built and exited multiple businesses, including bars, pubs, and a distressed agency. We Group consists of three agencies: The Fair, Ops, and We Are the Fair. Transparency and setting benchmarks for growth are important in building a successful business. A strong leadership team is crucial for managing the day-to-day operations and allowing the CEO to focus on strategic planning. The EMI scheme implemented by We Group incentivizes long-serving employees with vested shares. Potential acquirers for We Group include promoters and large agencies looking to expand their services. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
Taylor Christoffel, CEO of Uncubed, shares the story of the company's evolution from HR software to employer branding production. He joined Uncubed in 2016 and eventually acquired the company in 2024. Taylor discusses the value of the company's legacy and the passion he brings to the business. He highlights the expansion of Uncubed Studios into the European market and the opportunity to improve employer branding in Europe. Taylor's background in video production and his dedication to building the company have been instrumental in its success. Uncubed started as an HR software company and evolved into employer branding production. Taylor Christoffel joined Uncubed in 2016 and acquired the company in 2024. The value of Uncubed lies in its legacy, reputation, and production services. Uncubed Studios is expanding into the European market to improve employer branding in Europe. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
1 Preparing Your Business For A Successful Sale with Cindy Anderson 37:39
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37:39Cindy Anderson, a certified public accountant and M&A consultant, shares insights on preparing a business for sale and navigating the M&A process. She emphasizes the importance of clean financial records and understanding the buyer's perspective. Anderson recommends working with advisors and creating a clear integration plan to ensure a smooth transition post-sale. She also discusses the challenges of earnouts and the emotional impact of selling a business. Overall, Anderson advises business owners to clarify their goals and seek professional guidance to maximize the value of their business. Takeaways Clean financial records are crucial for preparing a business for sale. Understanding the buyer's perspective and their specific needs is essential. Working with advisors and creating a clear integration plan can facilitate a smooth transition post-sale. Earnouts can be challenging and require a clear strategy and commitment from both parties. Selling a business can have emotional implications, and it's important to be prepared for the transition. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
1 The Timing and Considerations of Selling a Business with Nicholas Spezio 32:07
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32:07Nicholas Spezio, Director of Transaction Services at Expo Group, discusses the world of private equity and venture capital. Private equity firms invest capital into mature businesses with long-term growth potential, often seeking a controlling stake. Venture capital firms, on the other hand, invest in early-stage companies in exchange for equity. Spezio emphasizes that private equity investors are attracted to recurring revenue-based businesses, while venture capitalists are interested in early-stage investments. He also discusses the timing of selling a business and the challenges that entrepreneurs face when transitioning to being an employee after selling their business. Private equity firms invest in mature businesses, while venture capital firms invest in early-stage companies. Private equity investors are attracted to businesses with recurring revenue streams. The timing of selling a business depends on the owner's future plans and goals. Entrepreneurs should carefully consider their reasons for selling and the long-term implications before making a decision. Integration post-acquisition can be a laborious process, requiring financial and operational due diligence. Working capital calculations can be contentious in deals, and sellers should be prepared for adjustments and negotiations.…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
Tulips & Company, a corporate film agency, was founded in 2002 by Laure Cousin and Charles Drouin. They started the business in the attic of Laure's house with a focus on creative storytelling. Over the years, they grew the company and gained recognition through awards. In 2018, they decided to sell the company to its employees in a unique way. They created a new company called Ortus, owned by the employees, which gradually buys shares in Tulips using profits from the company. This allows the employees to become shareholders without taking on debt. The transfer of ownership will be complete in 10 years, with the employees owning 65% of the company. Tulips & Company was founded in 2002 as a corporate film agency with a focus on creative storytelling. The founders, Laure Cousin and Charles Drouin, decided to sell the company to its employees in a unique way. They created a new company called Ortus, owned by the employees, which gradually buys shares in Tulips using profits from the company. The transfer of ownership will be complete in 10 years, with the employees owning 65% of the company.…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 Empowering Women In Business: Jacqueline O'Donovan's Story 47:21
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47:21Jacqueline O'Donovan OBE shares her journey of owning and growing a waste management business, O'Donovan Waste Disposal, after her father's passing. She discusses the challenges of taking over the business at a young age and the close-knit dynamic of working with her siblings. Jacqueline highlights the importance of a strong work ethic and cohesion within the family. She also talks about the growth and success of the business, becoming an employer of choice, and leading the industry in sustainability and digitalization. The conversation concludes with the decision to sell the business and the process of finding the right buyer. Jacqueline O'Donovan shares her experience of selling her waste management company and transitioning to a new chapter in her career. She emphasizes the importance of relationships and due diligence in the selling process. Jacqueline discusses the challenges of finding the right buyer and valuing the business. She also talks about her current ventures, including her PR marketing agency. Jacqueline encourages women to be confident and assertive in their careers. Taking over a family business at a young age requires resilience, adaptability, and a strong work ethic. Building a successful business involves continuous learning, innovation, and staying ahead of the competition. Creating a positive work environment and being an employer of choice can attract top talent and contribute to business success. Selling a business requires careful planning, finding the right buyer, and maintaining a good relationship with advisors throughout the process. Building strong relationships and conducting thorough due diligence are crucial when selling a business. Finding the right buyer who understands and appreciates the business is essential. Valuing a business can be a complex process, and it's important to have a clear understanding of the factors involved. Transitioning to a new chapter in one's career can be exciting and challenging, but maintaining a strong work ethic and adaptability is key. Jacqueline O'Donovan's current ventures include a PR marketing agency and investments in various industries. Women in business should be confident, assertive, and supportive of one another. Connect with Jacqueline O'Donovan on LinkedIn: https://www.linkedin.com/in/jacqueline-o-donovan/ Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
Loreta Tarozaite is a marketing communications consultant and executive coach with a background in news anchoring. She helps business owners and executives improve their on-camera and on-stage presence, particularly in using video as a medium. Loreta emphasizes the importance of personal branding, especially on platforms like LinkedIn, and encourages the use of video to build rapport and trust with the audience. She advises starting with simple videos, such as recording oneself describing the scenery or talking through a cooking process, to get comfortable with being on camera. Loreta also offers coaching on presentation skills for both on-camera and on-stage appearances. Loreta helps business owners and executives improve their on-camera and on-stage presence, particularly in using video as a medium. Personal branding is crucial, especially on platforms like LinkedIn, to build visibility, authority, and trust. Starting with simple videos, such as recording oneself describing the scenery or talking through a cooking process, can help build comfort with being on camera. Loreta offers coaching on presentation skills for both on-camera and on-stage appearances, emphasizing the differences between the two mediums. Connect with Loreta on LinkedIn: https://www.linkedin.com/in/loretatarozaite/ onnect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 A Merger, Then An Acquisition: Mike Silver's Story of Scaling And Selling His Experiential Marketing Agency 34:51
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34:51Mike Silver, the founder of an experiential agency called Stretch, shares his journey of setting up an experiential marketing agency called Stretch in Cape Town, South Africa. We talk about its growth, a merger with another agency in Johannesburg and it’s eventual sale to a WPP affiliate. He discusses the challenges, learnings, and post-sale experiences, offering valuable insights for entrepreneurs considering a similar path. Takeaways Invest in growth and take risks to achieve exponential growth Stay focused on the core business and strategy during the acquisition process Prepare for a different dynamic post-acquisition, with a shift in responsibility and accountability Connect with Mike Silver on LinkedIn: https://www.linkedin.com/in/experiencemike/ Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 How Tim Drake Sold His Mobile-First Agency For £20 Million 32:56
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32:56Tim Drake, a semi-retired agency owner, shares his journey of building and selling his agency for £20 million. He discusses the various pivots his agency went through, from graphic design to websites to mobile-first business. Tim emphasizes the importance of finding the right business partner and maintaining a ruthless focus on building and selling. He explains the earn-out structure of the deal and how they exceeded expectations. Tim also highlights the significance of culture, agility, and a deep understanding of running a business in achieving success. He encourages agency owners to consider different approaches to achieve their financial goals. Takeaways Pivoting and adapting to new technologies and market demands is crucial for the success of an agency. Finding the right business partner who complements your skills and shares your vision is essential. Maintaining a ruthless focus on building and selling can lead to significant financial success. Culture, agility, and a deep understanding of running a business are key factors in achieving success in the agency industry. Connect with Tim on LinkedIn: https://www.linkedin.com/in/tim-drake-6b41569/ Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 Buying A Video Production Company Out Of Liquidation: George Hughes' Story 42:10
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42:10George Hughes, founder of Small Films, shares his experience of starting and acquiring businesses in the video production industry. He discusses the challenges of transitioning from working in the television industry to running his own company and the importance of understanding the objectives of clients. Hughes also talks about how he acquired Maia Films, an education specialist company, during its liquidation process. He explains the negotiation process, the assets he acquired, and the impact on his business. He concludes by reflecting on the lessons learned and the potential for future acquisitions. Takeaways Transitioning from working in a specific industry to running your own company requires understanding the objectives of clients and adapting to their needs. Acquiring a business during its liquidation process can be a strategic opportunity, but it requires careful negotiation and assessment of the assets and liabilities involved. The acquisition of Maia Films has the potential to significantly increase Small Films' turnover and establish the company as a dominant player in the education content industry. Timing is crucial in business acquisitions, and acting quickly can help secure clients and maximize the benefits of the acquisition. Reflecting on the experience, being more aggressive and proactive in the acquisition process could have yielded even better results. Connect with George on LinkedIn: https://www.linkedin.com/in/georgemhughes/ Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 Selling A Design Agency To An Investment Group: The Story Of The Yard Creative 31:23
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31:23Steve James Royal, co-founder of The Yard Creative, shares his journey of building and selling a design agency. The Yard Creative is an evidential design agency that focuses on bringing scientific thinking and research into the design process. Steve discusses the challenges and successes of implementing evidential design, including a case study with World Vision. He also talks about the growth of the business, the sale process, and the transition to working for a new owner. Steve shares insights on the importance of growing up as a business owner, the impact of COVID-19 on the earn-out, and his plans for the future. Takeaways Evidential design brings scientific thinking and research into the design process, allowing for more objective decision-making. Implementing evidential design can lead to successful projects and awards, as demonstrated by the case study with World Vision. Growing up as a business owner involves developing processes, understanding the financials, and taking a more strategic approach. Selling a business requires finding the right buyer who aligns with the company's values and long-term goals. The earn-out period can be affected by unforeseen events, such as the COVID-19 pandemic, but open communication and flexibility can help navigate challenges. Transitioning from a business owner to a non-executive role allows for more free time and the opportunity to pursue new ventures. Connect with James on LinkedIn: https://www.linkedin.com/in/steveroyle/ Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 What Makes a Business Attractive to Acquirers with Arthur Petropoulos of Hillview Partners 40:39
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40:39Arthur Petropoulos, the managing partner at Hillview Partners, discusses his work in mergers and acquisitions and capital advisory for middle market companies. He shares how he got into this line of work and the process of setting up and growing his own firm. Petropoulos explains the importance of building infrastructure and processes in businesses to reach the one million EBITDA mark, which is a key threshold for attracting buyers. He also highlights the factors that make a business attractive to acquirers, including fundamentals, access, capabilities, people, process, and product. Petropoulos shares his experience working with video production companies and the types of buyers in that industry. Arthur Petropoulos of Hill View Partners discusses the number of transactions his firm works on each year, the current state of the market, and the types of companies they typically deal with. He emphasizes the importance of consistent, profitable businesses that generate cash and provide real-world products and services. Petropoulos also explains the split between strategic buyers and private equity in the transactions he has worked on. He provides an overview of how private equity works, their objectives, and the success rate of private equity deals. Takeaways Mergers and acquisitions and capital advisory firms help companies sell themselves and secure capital. Building infrastructure and processes is crucial for businesses to reach the one million EBITDA mark and become attractive to buyers. The attractiveness of a business to acquirers is determined by fundamentals, access, capabilities, people, process, and product. Video production companies can be attractive to buyers, especially if they have specialized capabilities or access to specific industries. Hill View Partners typically closes around 10 to 12 deals a year, but is aiming to increase that number to 20 as the team grows. While flashy early-stage companies and mega deals may get attention, the majority of the market consists of consistent, profitable businesses that generate cash and provide real-world products and services. Private equity firms typically look for businesses they can buy, improve, and sell within a 5 to 9 year timeframe, aiming for a return of around 20%. The split between strategic buyers and private equity in transactions is roughly 40% each, with the remaining 20% being family offices and search funds. Private equity deals have become more institutionalized and professionalized over the years, with a focus on consistent returns rather than high-risk, high-reward strategies. Connect with Arthur on LinkedIn: https://www.linkedin.com/in/arthur-petropoulos/ Watch his YouTube Channel here: https://www.youtube.com/@HillViewPartners Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 From Freelancing To A Team Of 35. Alex Price's Story Of Growing And Selling His Agency 33:53
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33:53Alex Price, founder of 93 Digital, shares his journey of building and selling his digital agency. He started freelancing in web design at a young age and eventually grew his agency to a team of 35. The agency focused on WordPress and B2B tech clients, and later expanded into digital marketing services. Alex decided to sell the agency when it was in a position of strength and had attracted interest from potential buyers. The acquisition process involved finding the right cultural fit and structuring the deal. After the sale, Alex stayed with the business for a period of time before deciding to move on and explore new opportunities. Starting a digital agency at a young age can lead to significant growth and success. Focusing on a niche market, such as WordPress or B2B tech, can help differentiate an agency and attract clients. Selling an agency requires careful consideration of cultural fit and deal structure. Integration after an acquisition can be challenging and time-consuming. Reflecting on the experience of selling an agency can provide valuable insights for future endeavors. Connect with Alex on LinkedIn: https://www.linkedin.com/in/alxprce/ Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 When A Seller Passes Away During An Acquisition. Richard Neve from Cognito tells his story. 33:02
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33:02Richard Neve, Executive Creative Director at Cognito, shares his professional journey and the acquisition of his agency by Cognito. Cognito is a global agency focused on financial services and financial technology. Richard started as a journalist and later moved into public relations in the financial services industry. In 2017, Cognito acquired Richard's agency in the Netherlands, and in 2022, they acquired a minority stake in a German agency, which Richard now manages. Shortly after the acquisition, the seller sadly passed away, and Richard talks about what happened in the days and weeks following. The future plans for Cognito include expanding their footprint in other countries through similar acquisitions. Takeaways Cognito is a global agency focused on financial services and financial technology. Richard Neve's agency in the Netherlands was acquired by Cognito in 2017. Cognito later acquired a minority stake in a German agency, which Richard now manages. The future plans for Cognito include expanding their footprint in other countries through similar acquisitions. Get in touch with Richard Neve: https://www.linkedin.com/in/richardneve/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 Buying Out A Business Partner (Who Is Also Your Twin Brother) with Gabe and Jack Whitehead 42:28
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42:28In this episode of The Exit Plan, Barnaby Cook interviews Gabe and Jack, co-founders of The Shoots Group, a video agency. The twins share their journey of starting the business, scaling it, and eventually deciding to go their separate ways. They discuss the challenges of running multiple brands, the importance of alignment in business partnerships, and the process of negotiating and finalizing their buyout agreement. Jack is now focused on growing the Finance Shoots brand, while Gabe is exploring new opportunities in the video agency space. Takeaways Starting a business with a partner can be a rewarding experience, but it's important to regularly reassess and align on long-term goals. Scaling a business requires careful delegation and a clear vision for the future. Negotiating a buyout agreement can be a complex process, but it's important to find a mutually beneficial solution. Personal relationships and communication are key to navigating the challenges of running a business with a partner. Finding alignment between the work you want to do, the business model, and your clients is crucial for long-term success. Thanks to Forever Audio for hosting us - check out their facilities here: https://foreveraudio.com/ Get in touch with Gabe Whitehead: https://www.linkedin.com/in/gabrieljwhitehead/ Get in touch with Jack Whitehead: https://www.linkedin.com/in/jack-whitehead-%F0%9F%8E%AC-894ba6150/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
Andy Maher, founding partner of Endeavour, shares his career journey and the work his firm does in business advisory and M&A. He discusses the partnerships between Endeavour and Green and Purple, as well as Keystone Lawyers. Andy explains the criteria for taking on a business and the process of identifying potential buyers. He also highlights the motivations that trigger the idea of selling a business and the emotional toll it can take. Andy shares some pitfalls and challenges in M&A deals and discusses the future plans for Endeavour. Takeaways Endeavour is a business advisory and M&A firm that works with global SMEs, agencies, startups, and scale-ups. Partnerships with firms like Green and Purple and Keystone Lawyers help Endeavour provide comprehensive support to clients. When taking on a business, Endeavour looks for founders who have the hunger, grit, and openness to collaborate. Due diligence is crucial in M&A deals to avoid surprises and ensure a smooth process. Motivations for selling a business vary, from wanting to grow with a larger organization to feeling burnt out or wanting to pursue new opportunities. Emotional challenges and personal dynamics can impact the success of a deal. Endeavour is expanding its reach globally and focusing on nurturing clients through the growth phase. Integration is an important aspect of M&A deals, and Endeavour has a partner dedicated to ensuring successful integration for buyers. Get in touch with Andy here: https://www.linkedin.com/in/andywilliammaher/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 How To Increase The Value Of Your Business with Jordi Pujol 42:42
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42:42SummaryIn this conversation, Jordi Pujol, an expert in investment banking and valuation, discusses the process of valuing a business. He highlights the importance of value markers, such as brand and customer list, as indicators of a company's value. Pujol also emphasizes the significance of process in creating value and scaling a business. He advises business owners to focus on attracting, servicing, and retaining customers, as well as attracting and retaining talented employees. By managing for value and implementing effective processes, businesses can increase their long-term value. This conversation explores key strategies for scaling and increasing profitability in a business, as well as preparing it for sale. It emphasizes the importance of outsourcing non-core functions, managing for value, and avoiding value detractors. The discussion also covers the role of the founder in the business and the process of valuation and industry benchmarking. Overall, the conversation provides valuable insights for entrepreneurs looking to maximize the value of their businesses. Takeaways Value markers, such as brand and customer list, are important indicators of a company's value. Process is crucial for creating value and scaling a business. Business owners should focus on attracting, servicing, and retaining customers. Attracting and retaining talented employees is essential for long-term value. Scaling a business involves adding resources that increase revenue exponentially. Outsourcing non-core functions can improve efficiency and profitability. Managing for value involves focusing on revenue, sales strategies, and eliminating time-wasting activities. Avoiding value detractors, such as cutting costs without considering customer experience, is crucial for business success. Streamlining meetings and processes can save time and improve productivity. Founders should work on the business, not in the business, to ensure its sustainability without their constant involvement. Preparing a business for sale requires creating a forecast and establishing its future cash flows. Valuation is determined by multiples based on industry benchmarks and future profit projections. Connect with Jordi Pujol on LinkedIn: https://www.linkedin.com/in/jpujol1/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 The Emotional Rollercoaster of Selling A UX Agency with Trenton Moss 42:08
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42:08Trenton, the founder of a UX agency, shares his experience of selling his business. He discusses the background of his agency and the type of clients they worked with. Trenton talks about the growth and turnover of the agency, as well as the ownership structure and share options. He explains the reasons behind his decision to sell, including a difficult financial year. Trenton shares the process of finding potential buyers and negotiating the deal. He discusses the integration and transition period after the acquisition. Finally, Trenton talks about his next steps and the launch of his new business. In this conversation, Trenton reflects on his experience of selling his agency and the pride he felt in overcoming challenges. He also discusses the importance of taking time to appreciate and reflect on achievements Takeaways Selling a business can be an emotional journey, and it's important to consider the fear of what comes next and the impact on the team. Building a strong and attractive business is crucial for a successful sale, and focusing on client relationships and revenue growth can make a business more appealing to potential buyers. Integration after an acquisition can be challenging, and it's important to consider the cultural fit and the impact on the existing team. Leaving a business and transitioning to a new phase can be daunting, but it can also open up new opportunities for personal and professional growth. Reflecting on the experience and learning from the process can help inform future decisions and improve future outcomes. Overcoming challenges can lead to a sense of pride and accomplishment. Business owners often struggle to appreciate their achievements while they are in the midst of running their businesses. Taking time to reflect and appreciate accomplishments can help business owners gain perspective and satisfaction. Join The Exit Plan mailing list: http://eepurl.com/iC8sIY Connect with Trenton: https://www.linkedin.com/in/trentonmoss/…
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The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
1 The Decline Of Service Based Business (And What To Do To Transform Yours) 43:40
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43:40Caroline Johnson, co-founder of the Business Model Company, discusses the importance of transforming business models to stay relevant and profitable in the face of changing market dynamics. She emphasizes the need for businesses to recognize the decline of legacy service-based models and adapt to more scalable and innovative models. Caroline shares case studies of businesses that have successfully transformed their models and achieved significant growth and valuation. She also highlights the role of AI in driving the need for business model change and the importance of cultural transformation within organizations. Overall, Caroline provides a positive outlook on the opportunities and choices available to businesses in transforming their models. Recognize the decline of legacy service-based business models and adapt to more scalable and innovative models. Understand the importance of cultural transformation within organizations to support business model change. Explore different revenue models, such as hybrid models or project-based models, to monetize services effectively. Engage in a business model transformation program to create a playbook and operationalize the new model. Join The Exit Plan mailing list: http://eepurl.com/iC8sIY…
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