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Brian Benson Has Never Been More Focused
Manage episode 427333724 series 2662941
Dscoop에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dscoop 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In the 1990s, "we really had an identity crisis," recalls Brian Benson, CEO and Founder of Benson Integrated Marketing Solutions, based in Alpharetta, GA, USA. Was his business a print company? An apparel provider? A promotional products vendor? "People wondered, 'What do you really do? Why are you different?'"
Today, Brian and his firm know exactly who they are and why they matter to customers. Benson Integrated Marketing Solutions offers a comprehensive, efficient and transparent centralized marketing platform that helps multifamily-property marketing teams buy, personalize and track their marketing activities.
If that sounds ultra-specific, that sounds great to Brian. He's a visionary whose company's deep dive into one key vertical market has led to extremely high client retention. He and his team know the nuances of each need property owners, marketing executives and field workers have, thanks in part to their own original research. Benson Integrated Marketing Solutions now has more than 20,000 registered users of its online web-to-print platform.
In this episode of "Unvarnished," Brian talks about getting his first multifamily apartment order in 1992, his commitment to making each client look like a superstar, his sales process, his approach to turning down business that doesn't fit the company and his appreciation for other innovative Dscoopers.
55 에피소드
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