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How To Position Your Offer To Command $5k-$20k Prices
Manage episode 437649983 series 3370459
Dr. Kimmy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dr. Kimmy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Join me for The Turn Your Story Into A 5k+ Offer That is Ready To Be Sold 3-Day Challenge.
We kick off on Sunday, September 15th- Tuesday, September 16th.
Click here to register.
In this free challenge, I will show you the exact steps to turning your story into a 5k+ Offer.
Here’s the Schedule:
Day 1 (9/15 at 8PM EST): PURPOSE: Your Person + The Problem You Solve
Day #2 (9/16 at 8PM EST): POSITIONING: Your Presence + Your Proposition
Day #3 (9/17 at 8PM EST): PROFIT: Your Pricing Strategy
Upgrade to a VIP ticket and have the opportunity to:
- Be in the Zoom room with other VIP attendees (everyone else will be in a Facebook group)
- Become my client for the 3 days→you will be able to ask me questions and get coached by me on your niche, your offer, and your pricing
- Extended access to the replays (14 days vs 24 hours)
VIP tickets are $97. Click here to register and be sure to upgrade to VIP.
During the challenge, I will open the doors to IPMD: Intellectual Property Mastery for Doctors™. IPMD is a 3-month, immersive experience where you will build your belief in yourself as a coach and build your Intellectual Property. You will walk away with tangible tools and strategies that will allow you to show up for your potential clients ready to serve them, with IP that gets results.
I’ll see you in the room.
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I had such a great time at the National Medical Association Conference. My biggest takeaway was that I needed to spend more time talking to you all about your offers.
In today's episode, I explain how to determine if you have a $5k-$20k offer and how to position your offer so it sells.
I start by discussing some of the mistakes I made when I didn't understand I had a high-ticket offer, especially when it comes to pricing.
Clients buy coaching because they want to invest in your beliefs. When you price your offer too low, the monetary value doesn't align with the transformative value. Selling low-price coaching offers is harmful.
Then, I introduce the basics of positioning your offer through my S.T.I.C.K.Y. problem framework. Learn how to assess which bucket your offer resonates with and how to position it as a solution for Success, Transformation, Income, Connection, Kudos, and Yearning.
I challenge you to think about your offer, think about your story, and think about how you can make it S.T.I.C.K.Y. If you are ready to start selling $5k-$20k coaching offers, I invite you to join the next DCS virtual training seminar!
Let's Connect:
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