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From Content to Clients: The Content Pyramid
Manage episode 433798977 series 3370459
Dr. Kimmy에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dr. Kimmy 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
When I started doctor coaching, I didn't know what to post. I didn't know what would resonate with clients or lead people to a sale.
For content to be effective, you must believe that your offer and the transformation you provide as a coach is the highest form of service, not the post you create.
In today's episode, I share the four levels of content. I will start with the lowest level, the content we want to limit. Then, I will explain the highest form of content that leads to sales.
I want you to think of content as a pyramid. For each of the four levels, I break down the content so you can see why you are doing it and understand the response you will get from people on your post. Then, I will tell you what will happen on a sales call as a result of the post.
Discover how crafting transformational content can significantly influence your sales calls. Your posts have the power to shift client beliefs before you get on the phone, leading to a shorter and more effective sales cycle.
Here's a challenge for you: audit your content and assess where it falls on the content pyramid. This shift in perspective can revolutionize your coaching business. Are you ready to create more transformational content? Tune in for tips to make posts that generate sales.
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