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Blending into the sea of sameness: Your differentiators are not different
Manage episode 376361377 series 3436834
GrowthMode Marketing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GrowthMode Marketing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Are your differentiators truly your differentiators? Or are you touting strengths that are really just tables stakes?
Listen to this episode of the podcast to hear what strategies can help set your company apart in an increasingly crowded marketplace. With more than 21,000 HR technology vendors, for example, the competition for a share of HR tech budget from prospects is formidable. This is the case across many tech industries.
Hear our discussion now about how to pop out of the sea of sameness and capture more awareness, trust and credibility with buyers.
[00:04] Introduction
[00:51] Weak differentiators in the HR tech industry
[02:09] Strengths that aren't real differentiators
[07:21] Problems with weak differentiators
[10:35] How to determine if your differentiators are weak
[11:28] Collect statements from competitors' websites
[12:29] Pressure test at industry trade shows
[16:21] Defining a unique point of view to stand out in the crowd
[20:08] Outro
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.
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