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How to Leverage AI in Marketing: Human + AI Collaboration
Manage episode 451109413 series 3436834
GrowthMode Marketing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 GrowthMode Marketing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Delve into the critical relationship between human oversight and AI to create more efficiencies within marketing. This episode explores practical steps and personal experiences from the Growth Mode Marketing team on leveraging AI without sidelining human creativity and expertise. From ensuring ethical data practices to refining AI-derived content, this discussion underscores the importance of a balanced approach to fully harness AI's potential while safeguarding brand integrity and customer trust in your marketing programs.
(00:00:35) AI's role in marketing
(00:02:45) Benefits of human and AI collaboration
(00:05:24) Enhancing creativity with AI tools
(00:10:15) The necessity of detailed prompts
(00:15:40) Continuous learning and team training
(00:18:12) Ensuring human oversight and quality control
(00:22:32) Maintaining data privacy and ethical standards
(00:26:55) Avoiding bias in AI-driven decision-making
(00:30:20) Transparency in the use of AI
(00:34:00) Balancing automation and human judgment
(00:36:45) Final takeaways on integrating AI in marketing workflows
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.
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