The Evolution of Retail Media with Walmart Connect’s Doug Jossem

The CPG Guys

The CPG Guys are joined in this episode by Doug Jossem, Head of Food at Walmart Connect, the retail media arm of Walmart.
Follow Doug Jossem on LinkedIn at: https://www.linkedin.com/in/doug-jossem-2595574/
Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/
Follow Walmart Connect online at: http://walmartconnect.com
Doug answers these questions:

1. Take us through the years of your career development from CNN, Yahoo, Twitter, Comedy Central to WMC head of food. Any advice for those wishing to follow in your footsteps?
2. What does leadership for WMC in the food consumables space mean? How do you bring your authenticity to how you deliver for WMC?
3. What makes WMC a unique value proposition for brands? Why should they invest with you?
4. When brands invest with you, what measurement and metrics can they expect? How do you measure success?
5. Take us through the portfolio of on-site and off site offerings at WMC.
6. In store retail media is getting a lot of attention. What does this mean for WMC and how are you connecting with merchants on this?
7. WMC can be a national media provider for brands. How are you working your way to that? What makes the value proposition strong as a national media provider.
8. How do you see retail media evolving in the next few years?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.