The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 1

The CPG Guys

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work together.
Follow Michael Zakkour on LinkedIn at: https://www.linkedin.com/in/michael-zakkour-150b865/
Follow 5 New Digital on LinkedIn at: https://www.linkedin.com/company/5-new-digital/
Follow 5 new Digital online at: https://www.5newdigital.com/
See Michael’s December 2024 appearance on CNBC here: https://www.linkedin.com/feed/update/urn:li:activity:7278099887710240768
Michael answers these questions:

1. As 2024 comes to an end, we’d love to reflect on how this holiday season has gone for brands and retailers? What are you guys seeing?
2. As 2025 beckons, in the center store world it’s all retail media, volume challenges, you see so much more, what worries you and whats exciting?
3. We’ve hinted at unified commerce. What is it, and can you give us a full retail example? In your experience are brands working towards unified commerce?
4. How do today’s oversized overscaled brands adapt in the tight dividend focused P&L world they are in?

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