Retail Media Innovation & Standardization with Sam’s Club MAP’s Lex Josephs

The CPG Guys

The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data.
Follow Lex Josephs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b448634/
Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sams-club-map/
Follow Sam's CLub MAP online at: https://map.samsclub.com/
Lex answers the following questions:

1. Lex, we last interviewed in Mar 2023, its been 6 months, whats changed with MAP?
2. How are you and Sam’s MAP leading/championing the establishments of standards with the IAB?
3. How does Sam’s MAP advice brands to run successful campaigns? What metrics are you suggesting and what’s a successful campaign?
4. The recently released IAB RM guide - what does it mean, can brands adopt it as ‘the RM guide?’What’s new in measurement techniques, reporting by MAP?
5. You have new news - what is it and how does all of this come together to benefit advertisers?
6. How does this address concerns of advertisers?
7. CPGGUYS fast forward question - what's next for Lex & MAP

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