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Episode 82: Blurring The Blackline
Manage episode 302386377 series 2896744
The Black Line Between Sales & Marketing, Doug Davidoff, and Mike Donelly에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The Black Line Between Sales & Marketing, Doug Davidoff, and Mike Donelly 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Blackline Podcast has always been based on issues between sales and marketing. That line is blurring - alignment is always improving - but alignment isn’t always (and shouldn’t be) a happy peaceful place. So what is alignment, and can you have alignment without conflict? Let’s find out!
Each episode is broken up into three sections: Big News, The Question of the Episode, and Takeaways.
Big News: The blame game between sales and marketing
Question of the Episode: What one piece of advice would you give sales and marketing teams today to improve their attempts to be more aligned?
Takeaways:
- Mike - If you’re in sales, go spend some time with the marketing team. Tell them what you’re being asked and tell them what you need. If you’re in marketing, go and spend time with the sales team to hear the questions they’re being asked.
- Doug - Cross-discipline objectives and metrics. How often does each team have its own metrics that aren’t informative? There is no such thing as sales and marketing; they were created to manage organizations. They’re both responsible for revenue problems.
If you'd like to be featured in upcoming episodes, let us know what your question is on Twitter @DemandCreator or email our Podcast Producer at hannah@imaginellc.com
And if you want to watch the video recording of this episode, you can do so at
https://blog.imaginellc.com/theblackline/blurring-the-blackline and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.
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