The Authentic Marketing podcast

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46. My brand story in 15 minutes a day. Part 4 - The Plan 15:33

41 weeks 전15:33

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15:33

How to step forward and tell your customers that they need to do something. Heroes in any journey are often afraid to act. They never do something until there's some pressure and some need to actually do something. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber talk about the call to action within marketing and sales conversations. It's the thing that tells customers they need to actually move forward because otherwise, you're not going to be able to help them solve the problem. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): wantauthentic.com/brandscript --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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47. My brand story in 15 minutes a day. Part 5 - The Resolution 15:36

41 weeks 전15:36

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15:36

So now, we're coming up towards the end of the story, and what we need to do at this point in time is paint a picture of how their life could look once they've actually worked with us and, you know, also look at what's at stake if they don't do anything. In this episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber are going to dive deep in and uncover the transformation that your heroes undertaken. We'll look and see how experience has changed them as they've journeyed through your story. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): wantauthentic.com/brandscript --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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48. My brand story in 15 minutes a day. Part 6 - Putting it all together 20:03

41 weeks 전20:03

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20:03

You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do with these talking points now that you've got them to really help to transform the whole of your sales and marketing communications In this last episode of our build-your-own-story sprints, we finish up our deep dive into storytelling. Today, we'll see how the elements of your story come together and how you can use them to clarify your message and inspire your audience throughout all of your business communications. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): wantauthentic.com/brandscript --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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43. My brand story in 15 minutes a day. Part 1 - The Hero 14:53

43 weeks 전14:53

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14:53

In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day. To make the story interesting for your customer, make them the hero. Your hero is going to be your ideal customer. So, just to be very clear at the beginning, many businesses put themselves in the role of the hero here and that’s where they fail. In today's episode, Simon Harvey and Daniel Kleber will show you how to identify your hero. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): wantauthentic.com/brandscript --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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44. My brand story in 15 minutes a day. Part 2 - The Problem 15:11

43 weeks 전15:11

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15:11

To make the story interesting, focus on your hero's problem. Problems are where your story begins. When a customer has a problem, you have something you can solve. In this second episode of our build-your-own story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you can uncover and define the problem that your customers struggle with in just 15 minutes. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): wantauthentic.com/brandscript --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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45. My brand story in 15 minutes a day. Part 3 - The Guide 11:30

43 weeks 전11:30

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리스트

11:30

Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before. In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber continue our deep dive into storytelling and see how you should position yourself as the guide in your story. As a guide you need to show two traits, you need to show that you understand the hero, but also you need to make them feel confident that you will be able to help them solve their problem. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): wantauthentic.com/brandscript --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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42. A guide for Startups. How do I explain myself in emails? 21:49

51 weeks 전21:49

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리스트

21:49

Email is still the medium of choice for most personal communications and the way that most companies share their marketing messages. Email can inspire, but when not done well, it can also be the quickest way to the junk drawer. In today's episode, Simon Harvey and Daniel Kleber discuss how to tell your story using email. We'll go beyond headlines and open rates and see how to create content that people want to read and will remember. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): demodia.com/brandscript-worksheet To communicate clearly what you do - download our Storytelling Pitch Template. It will show you how to use the talking points you’ve written to create the perfect elevator pitch. https://docs.google.com/document/d/1awdCO0SQontpZSX8Gzb8dxQietcGdJArvBieeKkVdfs/edit#heading=h.3h55xh94y8o2 --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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41. A guide for Startups. How do I explain what I do in Ads? 27:20

1 year 전27:20

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리스트

27:20

When you’re just starting your business or launching a new product or service, it can be challenging to get in front of the right audience. Advertising has long been one of the best ways to quickly and efficiently get a message out to a targeted audience. But when you’re paying for every view, how do you ensure each impression counts? How do you make people stop, take notice and act? In this series, we’ve been exploring how to explain what you do clearly and inspiringly. Today, we'll apply that conversation to ads and look at how to engage the right people with Google search ads. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): demodia.com/brandscript-worksheet To communicate clearly what you do - download our Storytelling Pitch Template. It will show you how to use the talking points you’ve written to create the perfect elevator pitch. https://docs.google.com/document/d/1awdCO0SQontpZSX8Gzb8dxQietcGdJArvBieeKkVdfs/edit#heading=h.3h55xh94y8o2 --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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40. A guide for Startups. How do I explain what I do on my website? 22:40

1 year 전22:40

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리스트

22:40

The first place anyone goes when they want to know more about your business is your website. They want to know how you help them and what you do. With the average attention span of most visitors lasting only a few seconds, many people leave confused or unsure what problem you solve. That’s valuable opportunities lost, and advertising spend wasted. In today’s episode, we will explain my formula that lets visitors quickly understand what you do and inspires them to interact with you. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): demodia.com/brandscript-worksheet To communicate clearly what you do - download our Storytelling Pitch Template. It will show you how to use the talking points you’ve written to create the perfect elevator pitch. https://docs.google.com/document/d/1awdCO0SQontpZSX8Gzb8dxQietcGdJArvBieeKkVdfs/edit#heading=h.3h55xh94y8o2 --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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39. A guide for Startups. How do I explain what I do on social media? 27:28

1 year 전27:28

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리스트

27:28

Social is everywhere and it’s become one of the most effective ways to meet people and create a community. As a small business owner, what’s the most important thing to do that will build your audience and connect with them? In our episode this week, we look at how to use your story to communicate with followers on social and how to keep your audience active and engaged. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): demodia.com/brandscript-worksheet To communicate clearly what you do - download our Storytelling Pitch Template. It will show you how to use the talking points you’ve written to create the perfect elevator pitch. https://docs.google.com/document/d/1awdCO0SQontpZSX8Gzb8dxQietcGdJArvBieeKkVdfs/edit#heading=h.3h55xh94y8o2 --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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38. A guide for Startups. How do I explain what I do to prospects? 22:20

1 year 전22:20

나중에 재생

리스트

22:20

As a salesperson or small business leader, the one thing that you need to do more than anything else is to explain what you do; at tradeshows, in meetings, or even at the bar. The problem is when your explanation isn’t clear, people get confused about how you help, and they tune out. This is something that can be easily fixed if you know how to communicate and how to explain in a way that makes people want to listen. In today’s episode, I’m going to teach you a formula that you can follow that will give you the perfect way to pitch to people at your next trade show. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): demodia.com/brandscript-worksheet To communicate clearly what you do - download our Storytelling Pitch Template. It will show you how to use the talking points you’ve written to create the perfect elevator pitch. https://docs.google.com/document/d/1awdCO0SQontpZSX8Gzb8dxQietcGdJArvBieeKkVdfs/edit#heading=h.3h55xh94y8o2 --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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37. Building sales pipeline with HubSpot. How to progress your deals? 28:05

1 year 전28:05

나중에 재생

리스트

28:05

You’ve got no idea who to call next, which deals are at what stage, or most importantly how much work and revenue you should expect in the future. It’s completely overwhelming. But it doesn’t have to be. Today we’re going to move toward the bottom of the sales funnel and focus on deals and how to manage the closing stages of the sales process. The most important thing about deals is that they not only help you to track where you are in each sales conversation, but they also enable you to see what revenue can expect over the coming months. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): demodia.com/brandscript-worksheet --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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36. Building sales pipeline with HubSpot. How to do your lead scoring? 25:16

1 year 전25:16

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리스트

25:16

What to do when you no longer have the time to research and call each of your leads? How do you know which contacts are most likely to bring you value and which are the ones that still need a little more time and nurture? That’s where lead scoring comes into play. Lead scoring is the process that CRMs and marketing platforms such as HubSpot use to rank leads within your database. With scoring in place, you can quickly see which contacts match your ideal customer profile and which of those have shown a genuine interest in what you do. In today’s episode, I’m going to look at how lead scoring works and we learn how to create a scoring programme for your business. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): demodia.com/brandscript-worksheet --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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35. Building sales pipeline with HubSpot. How to manage early prospect conversations? 25:23

1 year 전25:23

나중에 재생

리스트

25:23

Life is never simple in sales. First, you struggle to connect with the right people. Then, when your leads start rolling in the challenge becomes more of a memory game. As your leads mount, it quickly becomes overwhelming. But if you’re managing your contacts using a CRM like HubSpot, it doesn’t have to be. In today’s episode, we look at how to add structure to the sales process and how to create a pipeline for managing your leads. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): demodia.com/brandscript-worksheet --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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34. Using HubSpot to create emails that work. Email newsletter - the authentic way to be heard 23:27

1 year 전23:27

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리스트

23:27

In a world where we receive so many emails, many feel like newsletters have passed their prime. And maybe they are right.. Or are they? In today’s episode, we’re going to look at the craft of writing a great email newsletter. Something that your subscribers will want to read. We'll show how to turn this often wasted opportunity into something that will excite your contacts and get them clamouring for more. To help you improve your marketing strategy, download the free brand script worksheet, which includes sections for each part of the storytelling framework we discuss in our episodes, here (or copy and paste the link below): demodia.com/brandscript-worksheet --- Join marketing experts Simon Harvey and Daniel Kleber on Authentic Marketing, the biweekly podcast that provides proven marketing tips to improve your marketing efforts and help your business grow. Subscribe to our biweekly episodes dropping Friday on your favourite podcast platforms like Apple Podcasts, Spotify, or any other. Book a consultation with our Authentic Engagement coaches to help you navigate through the jungle of the business world: demodia.com/sales-marketing-review Demodia Instagram : instagram.com/demodia_digital Demodia LinkedIn : linkedin.com/company/demodia…

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The Authentic Marketing Podcast

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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