#704: Delivering personalization at scale with Yaniv Navot, Mastercard

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale?

Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual.
Today we’re going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization.

To help me discuss this topic, I’d like to welcome Yaniv Navot, Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement at Mastercard.
About Yaniv Navot
Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement. He is marketing leader and personalization expert with nearly two decades of experience driving performance-driven marketing at scale. He shaped the personalization market and led the company’s rise as an industry leader. Joining as the first marketing hire, Yaniv built a world-class team and partnered with top B2C brands to deliver impactful, cutting-edge personalization strategies. Follow him on LinkedIn: @yanivnavot.
Yaniv Navot on LinkedIn: https://www.linkedin.com/in/yanivnavot/
Resources
Mastercard: https://www.mastercard.com https://www.mastercard.com

Get Yaniv's book, Marketing in the AI Era: Why Personalization Wins the Customer Experience: ⁠https://amzn.to/44CC8bW⁠

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