#703: How AI and Deep Learning is affecting advertising with Jaysen Gillespie, RTB House

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Are we on the brink of advertising becoming too smart for its own good, or is Deep Learning finally getting us closer to what customers actually want?

Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landscape is shifting under our feet, with new rules, new tech, and frankly, a lot of new guesswork.
Today we’re going to talk about how Deep Learning and AI are impacting advertising effectiveness, personalization, and the future of advertising—with or without cookies.

To help me discuss this topic, I’d like to welcome Jaysen Gillespie, VP, Global Head of Analytics and Product Marketing at RTB House.
About Jaysen Gillespie
Jaysen is a Southern California analytics pro with 15+ years in tech leadership. Currently holding the position of VP, Global Head of Product Marketing and Analytics at RTB House, he turns data into insights that drive relevant decisions. He is an experienced speaker and content creator, simplifying complex ideas and making them easily consumable and applicable. For Jaysen, analytics isn’t just interesting—it’s essential.
Resources
RTB House: https://www.rtbhouse.com https://www.rtbhouse.com
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