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Getting The Right Story To Buyers
Manage episode 288418534 series 2901019
James Rostance에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 James Rostance 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Personalising B2B content is the next frontier which B2B marketers need to overcome and conquer.
But conquering will also mean choosing the BEST content to personalise, and get in front of audiences.
John Wanamaker is one of the American pioneers of marketing, who famously said "Half the money I spend on advertising is wasted; the trouble is I don’t know which half".
Now that concept can easily be applied to personalised content, because there’s no point in personalising that which is just not sticking.
So the winners will be the ones who make a point of identifying their best performing content, personalising it, getting in front of the right people.
After all, if something works, keep doing it, and do more of it!
Successfully engaging with B2B buyers using personalised content at scale will be our focus this week on the show.
Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.
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Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
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