Neuromarketing and the Psychology of Branding with Matt Johnson

The 1% Podcast hosted by Shay Dalton

Gail Banim and Steering Point에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Gail Banim and Steering Point 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2y ago 1:05:30

MP3•에피소드 홈

Matt Johnson is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. He received his Ph.D. in Cognitive Psychology from Princeton University. His work explores the science behind brand loyalty, experiential marketing, and consumer decision making. He is the author of the best-selling consumer psychology book ‘Blindsight: The (mostly) hidden ways marketing reshapes our brains’, and the upcoming ‘Branding That Means Business’, coming out in fall 2022.

Matt is a contributor to major news outlets including Psychology Today, Forbes, and BBC, and he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He is also the co-founder of the neuromarketing firm Pop Neuro, and he consults with a wide array of organizations. Matt currently resides in Boston, MA, where he is a Professor of Psychology of Marketing at Hult International Business School, and an instructor at Harvard University’s Division of Continuing Education.

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