Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Tales 4 Teaching shares stories of purpose within higher education. Join us for expert insights, engaging interviews and thought provoking discussions that will inspire your teaching. Presented by Deakin Learning Futures. All views expressed are those of the Tales 4 Teaching team and may not reflect those of Deakin University.
Tales 4 Teaching shares stories of purpose within higher education. Join us for expert insights, engaging interviews and thought provoking discussions that will inspire your teaching. Presented by Deakin Learning Futures. All views expressed are those of the Tales 4 Teaching team and may not reflect those of Deakin University.
Join Joan Sutherland as she discusses the development of industry partnerships supporting the Bachelor in Social Work and Occupational Therapy programs at Warrnambool. Hear from Tamara Holmes and Lucinda Watson about their roles, motivations, and the benefits these collaborations bring to students and the local community.…
Joan Sutherland talks with Tui Raven, Senior Manager Indigenous Program and Karla Coutts, Lecturer in the Faculty of SEBE Learning Innovation team in a discussion about the Guide for Curriculum Design for First Nations Science. The episode emphasizes the importance of including Indigenous knowledge into science education, highlighting the guide's development process, which involved diverse educators and Indigenous knowledge holders across Australia. This collaboration ensures the guide is both inclusive and practical, aiming to transform the educational experience for Indigenous and non-Indigenous students by fostering a holistic view of science and a respectful, inclusive educational environment.…
In this episode of "Tales for Teaching," Joan Sutherland is joined by Molly Herd and Sofia Paller to discuss the Students Mentoring Staff program at Deakin University. They explore the meaningful connections formed between staff and students, the benefits of the program, and how it fosters a deeper understanding of student experiences. The conversation also delves into the role of AI in higher education and its impact on student interactions. Tune in to hear inspiring stories and insights on building a supportive and inclusive learning environment.…
In this episode, we explore the impact of capstone projects and technology integration in higher education. Our guest from Deakin University's School of IT Innovation Group discusses the growth of their capstone program and the importance of industry engagement. The episode highlights the challenges and successes of incorporating AI and online learning, emphasizing the development of entrepreneurial skills. Key insights include shifts in student behaviour and the necessity for educators to stay current with technological advancements. Join us to learn how capstone projects are preparing students for the evolving job market.…
Join us for an insightful podcast as Leon Furze shares the the transformative impact of AI on traditional teaching methods. From personalized learning experiences to innovative assessment tools, we'll uncover how AI is reshaping the educational landscape. Discover practical strategies and insights on how educators can adapt and evolve their teaching practice to harness the full potential of AI in the modern classroom.…
Join Joan Sutherland as she talks with Simone and Mahen from the Faculty of Business and Law. They discuss their use of H5P for interactive learning, emphasising the importance of collaboration, communication, and continuous learning in educational technology. Join us to explore their insights and experiences in driving digital transformation in higher education.…
In this episode, I interview the new CIDO and uncover their journey to become CIDO, how they plan to navigate the digital ecosystem in higher education, foster innovation, and secure our educational ecosystem while empowering students and faculty for success. Access transcript: https://dteach.deakin.edu.au/transcript-ep-82/…
In this episode, we delve into Deakin University's innovative Peer TechAssist program, where students take the lead in providing initial tech support on campus. We'll hear firsthand from the student volunteers who are at the forefront of this initiative, learning how they help their peers overcome technical challenges daily. Their stories shed light on the impact of peer-to-peer support and the unintended outcomes of their experiences. Tune in to discover how they didn't just solve technical issues but shaped their communication skills for their future. Transcript: https://dteach.deakin.edu.au/transcript-ep-81/…
Discover the innovative Student TechAssist program in our latest podcast episode, where students take the helm in providing IT support to their peers. Drawing from pedagogical literature, we delve into how this peer-to-peer approach fosters collaborative learning and empowers students to develop valuable skills while enhancing the overall educational experience. Transcript: dteach.deakin.edu.au/transcript-ep-80/…
In this episode, we revisit the pivotal themes of the previous year, from integrating digital tools in teaching and learning to AI, threshold concepts and cybersecurity. This year we explore these conversations further and the ways of integrating technology into teaching and learning. Join us as we share these stories across higher education.…
The Tales4Teaching podcast series shared insightful discussions, showcasing the ever-evolving landscape of education. In this episode, I talk you through the themes discussed this year. Each of the guests has kindly shared their thoughts, their insights and practice about these themes.
In this episode, Joan Sutherland talks to Tricia Ong, a Lecturer in Career Education who shares her insights into how educators can effectively incorporate their life experiences into their teaching practices. Access transcript: dteach.deakin.edu.au/transcript-ep-77/
In this episode, Joan Sutherland talks to Angela An, a cybersecurity academic, about the ways in which she applies active learning strategies in the physical spaces to engage students in authentic and meaningful activities. Access transcript: dteach.deakin.edu.au/transcript-ep-76/
In this episode, Joan Sutherland talks to Amanda Edgar, Senior Lecturer, Learning Spaces Innovation about the intricacies of both the physical and digital space and the ways in which Deakin is reshaping how we interact in these spaces for teaching and learning. Transcript: dteach.deakin.edu.au/transcript-ep-75/…
In this episode, Joan Sutherland takes through the common theme of Indigenous knowledges in higher education. Through interviews from various perspectives, Joan shares the common themes that have been shared for you to get started embedding Indigenous knowledge in your unit.
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