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001B. A Conversation on Unethical Advertising
Manage episode 356698038 series 3450326
Wesley Jackson and Andrew Gilley, Wesley Jackson, and Andrew Gilley에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Wesley Jackson and Andrew Gilley, Wesley Jackson, and Andrew Gilley 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Key Quotes:
• "Unethical advertising takes advantage of people's deepest hopes and fears, manipulating them to line megacorporations' pockets with ill-gotten gains." - Wesley Jackson
• "We can't let our habits be shifted by the manipulations of unethical advertising; you must recognize where your habits and ideas come from and transcend the previous errors you have made." - Andrew Gilley
Episode Summary:
• Unethical advertising is a form of manipulation that has been around since the Industrial Revolution and has become more effective with the advent of the Internet, allowing it to reach a far wider audience.
• Children seven and younger are particularly vulnerable to being manipulated as they lack the cognitive structures necessary to understand when they are being persuaded.
• Unethical advertising taps into our emotions such as guilt, shame, or fear in order to make us buy something we wouldn't have otherwise.
• Social media exacerbates this problem by making it harder to distinguish between an ad, post, or recommendation.
• Unless action is taken, the effects of unethical advertising on our psyches will continue to grow worse as advertising capitalizes on new mediums such as augmented reality and virtual reality.
• Advertising companies are collecting vast amounts of data which are then used for targeting specific demographics in increasingly predatory ways.
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30 에피소드
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