Maximizing Marketing: Kevin LaSage's Data-Driven Strategies and the Impact of Digital Evolution on Home Service Contractors

Successful Life Podcast

Lost in the world of marketing as a home service contractor? Fear not! Kevin LaSage, founder of Searchlight, shares his insights on making data-driven decisions that maximize your marketing investments. He unveils how his platform ties digital marketing efforts to customer activity in a CRM, offering real-time optimization to any marketing strategy. Kevin also underscores the importance of transparency and the benefits of having all marketing channels unified on one platform.
We’ve all heard that change is the only constant, and in the realm of consumer behavior, this couldn't be truer. Discover why today's consumers are favoring chatbots, online forms, and schedulers over traditional phone calls as we explore this shift and its impact on business conversion rates. We emphasize how quick responses can make the difference between winning and losing a lead and why businesses need to adapt to the preferences of tech-savvy generations.
The world of home service is not exempt from the ongoing digital revolution. We delve into the effectiveness of Google Ads in customer acquisition and discuss the rising cost of these ads. Here, Kevin introduces us to the concept that not all leads are created equal, as 75% of website conversions do not lead to paying customers. The conversation transitions into how AI technology is transforming areas like plumbing and roofing and how Searchlight uses AI to enhance customer service. So buckle up and get ready for an enlightening journey through the world of data-driven marketing for home service contractors.
https://www.searchlightdigital.io/successful-life-podcast/

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챕터

1. Maximizing Marketing: Kevin LaSage's Data-Driven Strategies and the Impact of Digital Evolution on Home Service Contractors (00:00:00)

2. Driving Revenue Through Data (00:00:56)

3. Shift From Phone Calls in Conversions (00:10:31)

4. Google Ads Optimization and Cost Acquisition (00:16:31)

5. Improve Business Performance With Data (00:29:18)

6. Home Service Benefits With CRM+ (00:40:03)