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The 16-Year Evolution of a Global Subscription Pioneer with Babbel’s CRO and US CEO Julie Hansen
Manage episode 443096432 series 2887278
Based in Germany, and a global leader in digital language learning, 16-year-old Babbel was part of the early wave of online subscriptions. When they launched, subscription pricing was unusual and controversial. The early team even had to develop their own Subscription Engine to support the business. My guest today, Julie Hansen, has led the company’s expansion to North America, as well as their evolving overall business strategy. In our conversation, we discuss the differences between European and US-Based Subscription best practices; how to make the case for investing in features that drive engagement, rather than just acquisition; and how a first mover can stay nimble even as the competitive landscape grows more crowded.
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Join the Subscription Stories Community today:
88 에피소드
Manage episode 443096432 series 2887278
Based in Germany, and a global leader in digital language learning, 16-year-old Babbel was part of the early wave of online subscriptions. When they launched, subscription pricing was unusual and controversial. The early team even had to develop their own Subscription Engine to support the business. My guest today, Julie Hansen, has led the company’s expansion to North America, as well as their evolving overall business strategy. In our conversation, we discuss the differences between European and US-Based Subscription best practices; how to make the case for investing in features that drive engagement, rather than just acquisition; and how a first mover can stay nimble even as the competitive landscape grows more crowded.
Love the show? Subscribe, rate, review, and share!
Join the Subscription Stories Community today:
88 에피소드
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1 Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay 39:31
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1 2025 Trends in Subscription Businesses with Recurly CEO Joe Rohrlich 39:52
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1 Season Six Wrap-Up and Season Seven Sneak Peek with Robbie Kellman Baxter 1:45
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1 How to Price for Both B2B and B2C Subscriptions with American Home Shield’s Braeden Russell 44:57
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1 How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK 43:36
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1 Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+ 29:41
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1 Using Behavioral Data in Subscriptions with Nancy Harhut of HBT Marketing 33:36
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1 How SaaS & Subscriptions are Transforming Farming with John Deere's Justin Rose 39:29
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1 Everything You Wanted to Know About Involuntary Churn with Butter Payments’ Vijay Menon 37:58
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1 Loyalty 3.0 with Euromonitor International’s Nadejda Popova, PhD 36:31
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1 The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman 38:08
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1 Lessons in “Service-First Product Leadership” from Ford, PlayStation and Beyond with Ross McGregor 41:30
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1 How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham 40:35
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