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How Strava Built a Subscription Business within a Social Platform with Strava CRO David Lorsch
Manage episode 443096461 series 2887278
Just over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs Mark Gainey and Michael Horvath. They talked to me about their bold objective of building the world's largest community of athletes.
Since then, they've achieved that goal, touching over 90 million athletes and logging over five billion activities across more than 30 sports in virtually every country in the world. While subscriptions have always been a part of Strava, in the past year, they've moved some of their most popular features behind the paywall and an introduced a bunch of new features for paying subscribers.
I recently interviewed David Lorsch, Strava’s CRO for the inaugural D2C Summit, a new conference I co-created with Global Media Association FIPP, and want to share that conversation with you here on the podcast. We discussed how Strava determined what should be free and what should be paid as they build a subscription business around a social platform, and how to guide members to make the most of their membership.
88 에피소드
Manage episode 443096461 series 2887278
Just over 10 years ago, I had my first conversation about the idea that would become Strava with serial entrepreneurs Mark Gainey and Michael Horvath. They talked to me about their bold objective of building the world's largest community of athletes.
Since then, they've achieved that goal, touching over 90 million athletes and logging over five billion activities across more than 30 sports in virtually every country in the world. While subscriptions have always been a part of Strava, in the past year, they've moved some of their most popular features behind the paywall and an introduced a bunch of new features for paying subscribers.
I recently interviewed David Lorsch, Strava’s CRO for the inaugural D2C Summit, a new conference I co-created with Global Media Association FIPP, and want to share that conversation with you here on the podcast. We discussed how Strava determined what should be free and what should be paid as they build a subscription business around a social platform, and how to guide members to make the most of their membership.
88 에피소드
모든 에피소드
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1 How to Build a Strong Subscription Business While Maintaining a Compelling Free Tier with Chess.com CRO Adam Mayer 40:25
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1 Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay 39:31
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1 2025 Trends in Subscription Businesses with Recurly CEO Joe Rohrlich 39:52
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1 Season Six Wrap-Up and Season Seven Sneak Peek with Robbie Kellman Baxter 1:45
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1 How to Price for Both B2B and B2C Subscriptions with American Home Shield’s Braeden Russell 44:57
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1 How Membership is Transforming Magazines with Katie Vanneck-Smith, CEO of Hearst UK 43:36
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1 Learn How to Bring Membership to the Mass Market with Venessa Yates, SVP & GM of Walmart+ 29:41
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1 Using Behavioral Data in Subscriptions with Nancy Harhut of HBT Marketing 33:36
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1 How SaaS & Subscriptions are Transforming Farming with John Deere's Justin Rose 39:29
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1 Everything You Wanted to Know About Involuntary Churn with Butter Payments’ Vijay Menon 37:58
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1 Loyalty 3.0 with Euromonitor International’s Nadejda Popova, PhD 36:31
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1 The Future of Loyalty Programs for Retail & CPG with Amazon Web Services’ Justin Honaman 38:08
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1 Lessons in “Service-First Product Leadership” from Ford, PlayStation and Beyond with Ross McGregor 41:30
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1 How a Subscription can “Smooth the Lumps” in B2B Services with DDI’s Dr. Tacy Byham 40:35
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