S1E5 - Be honest about being a solo business

Startup Screen Printing - How to start and grow a screen print business

There's long been an assumption when starting your business that you should use words like "we" and "us" in your website copy or when you communicate with potential customers via email or phone.

However, I believe you actually attract a higher quality customer by being honest about where you are in your business. Tell people it's just you. Tell them you print out of your home. Tell them you're doing this as a side hustle.

This is exactly what I've done in my business and it has been so well received. I've had so many customers tell me they want to do businesses with me more because of the fact that I'm a startup/side-hustle. I've been blessed with a great customer base and I truly believe it's partly because I've been so honest about the fact that I'm a solo-person business.

------------------------------------------

Sign up for my newsletter: https://ssp.ink/go

Instagram: https://ssp.ink/instagram

------------------------------------------

Companies & Services I trust and use in my screen printing business (contain affiliate links)

Ryonet for screen printing supplies and equipment https://ssp.ink/ryonet

Ecamm Live for recording video and live streaming https://ssp.ink/ecamm

StickerMule for stickers and packing tape https://ssp.ink/stickermule

Canva for creating video thumbnails and social posts https://ssp.ink/canva

Printful for print-on-demand items and stores https://ssp.ink/printful

Namecheap for domain name registration https://ssp.ink/namecheap

Transistor for podcast hosting https://ssp.ink/transistor

Setapp for awesome mac apps https://ssp.ink/setapp

Airtable for my screen print pricing calculator and other databases https://ssp.ink/airtable

Zoho One for invoicing, CRM, email marketing, business email, and more https://ssp.ink/zohoone