This Week in eCommerce: Holiday Recap, Conversion Rates & Social Media Shopping

Southern Fried eCommerce

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We're back and better than ever! On this new 2022 episode of the Southern Fried eCommerce podcast, cohosts Jay and Emily cover the latest eCommerce happenings. Our special guest to kick off after the break is our eCommerce Consultant/Sales Extraordinaire, Supro Paul.
We begin the podcast with a rundown of our most recent blog posts at EYStudios. These are:

We then begin our deep dive into this week's top articles:

Adobe: Holiday e-commerce topped $204B in the US by Daphne Howland
- https://www.retaildive.com/news/adobe-holiday-e-commerce-topped-204b-in-the-us/617131/
Which device drives the highest ecommerce conversion rates for US retailers?
- https://www.emarketer.com/content/which-device-drives-highest-ecommerce-conversion-rates-us-retailers
Studies Predict Social Media Will Be Biggest Influence on Shopping for Decades by Catherine Erdly
- https://www.forbes.com/sites/catherineerdly/2022/01/12/studies-predict-social-media-will-be-biggest-influence-on-shopping-for-decades/?ss=retail&sh=c9301341f53b

Finally, we touch on the following articles at the end to round out our discussions:

Stats roundup: Online grocery since COVID-19 by Econsultancy
- https://econsultancy.com/stats-roundup-online-grocery-post-covid-19/
Frequent online shoppers make half their web purchases on marketplaces.
- https://www.digitalcommerce360.com/2022/01/13/frequent-online-shoppers-make-half-their-web-purchases-on-marketplaces/?utm_campaign=Take5&utm_medium=Email&_hsmi=200880030&_hsenc=p2ANqtz--bhoLeUX8g-1nLEBzTUgNTWaz1OK1nbfck2zjkXoo9y9vj-_VBsMKC_xtKeGCYOZcUV_0HWFxm4H3KCQz619DblbiQng&utm_source=2022-01-07-T5-R

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