Artwork

Small Business Matters에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Small Business Matters 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

When, Why, and How to Market Your Small Business with Jennifer Koon

33:49
 
공유
 

Manage episode 270777187 series 2118198
Small Business Matters에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Small Business Matters 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Jennifer Koon is a Marketing Communications Professional with more than 25 years of corporate and agency-side experience with firms big and small. In 2001, Jennifer founded Michael Mackenzie Communications which develops and manages marketing and public relations programs for growing technology firms and professional service providers. Clients include Managed IT solution providers, law firms, CPA firms, HR & financial consultancies, and other services organizations with complex sales. Show Notes: In this episode, Tim and Taylor sit down with Jennifer Koon to discuss the importance of knowing when and how to invest in marketing, lead nurturing, marketing automation, and understanding your unique sales proposition. Key Points in this Episode: • Contributions to Small Business [0:02:59] • Key Milestones [0:04:18] • Role Within the Agency [0:05:12] • Impatience as a Strength and a Weakness [0:06:47] • Understanding Value Proposition [0:07:56] • Identifying Your Value Proposition [0:09:14] • When to invest in Marketing [0:13:28] • Creating a Marketing Campaign [0:14:53] • Marketing Automation [0:17:30] • Referral Marketing Program [0:20:18] • What Works & What Doesn't [0:22:47] • Rapid Fire [0:26:27] • Take Aways [0:31:25] • Contact Information [0:32:24]
  continue reading

52 에피소드

Artwork
icon공유
 
Manage episode 270777187 series 2118198
Small Business Matters에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Small Business Matters 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Jennifer Koon is a Marketing Communications Professional with more than 25 years of corporate and agency-side experience with firms big and small. In 2001, Jennifer founded Michael Mackenzie Communications which develops and manages marketing and public relations programs for growing technology firms and professional service providers. Clients include Managed IT solution providers, law firms, CPA firms, HR & financial consultancies, and other services organizations with complex sales. Show Notes: In this episode, Tim and Taylor sit down with Jennifer Koon to discuss the importance of knowing when and how to invest in marketing, lead nurturing, marketing automation, and understanding your unique sales proposition. Key Points in this Episode: • Contributions to Small Business [0:02:59] • Key Milestones [0:04:18] • Role Within the Agency [0:05:12] • Impatience as a Strength and a Weakness [0:06:47] • Understanding Value Proposition [0:07:56] • Identifying Your Value Proposition [0:09:14] • When to invest in Marketing [0:13:28] • Creating a Marketing Campaign [0:14:53] • Marketing Automation [0:17:30] • Referral Marketing Program [0:20:18] • What Works & What Doesn't [0:22:47] • Rapid Fire [0:26:27] • Take Aways [0:31:25] • Contact Information [0:32:24]
  continue reading

52 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드