When, Why, and How to Market Your Small Business with Jennifer Koon

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Manage episode 270777187 series 2118198
Player FM과 저희 커뮤니티의 Small Business Matters 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.
Jennifer Koon is a Marketing Communications Professional with more than 25 years of corporate and agency-side experience with firms big and small. In 2001, Jennifer founded Michael Mackenzie Communications which develops and manages marketing and public relations programs for growing technology firms and professional service providers. Clients include Managed IT solution providers, law firms, CPA firms, HR & financial consultancies, and other services organizations with complex sales. Show Notes: In this episode, Tim and Taylor sit down with Jennifer Koon to discuss the importance of knowing when and how to invest in marketing, lead nurturing, marketing automation, and understanding your unique sales proposition. Key Points in this Episode: • Contributions to Small Business [0:02:59] • Key Milestones [0:04:18] • Role Within the Agency [0:05:12] • Impatience as a Strength and a Weakness [0:06:47] • Understanding Value Proposition [0:07:56] • Identifying Your Value Proposition [0:09:14] • When to invest in Marketing [0:13:28] • Creating a Marketing Campaign [0:14:53] • Marketing Automation [0:17:30] • Referral Marketing Program [0:20:18] • What Works & What Doesn't [0:22:47] • Rapid Fire [0:26:27] • Take Aways [0:31:25] • Contact Information [0:32:24]

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