Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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When, Why, and How to Market Your Small Business with Jennifer Koon
Manage episode 270777187 series 2118198
Small Business Matters에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Small Business Matters 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되면 여기에 설명된 프로세스를 따를 수 있습니다.https://ko.player.fm/legal
Jennifer Koon is a Marketing Communications Professional with more than 25 years of corporate and agency-side experience with firms big and small. In 2001, Jennifer founded Michael Mackenzie Communications which develops and manages marketing and public relations programs for growing technology firms and professional service providers. Clients include Managed IT solution providers, law firms, CPA firms, HR & financial consultancies, and other services organizations with complex sales. Show Notes: In this episode, Tim and Taylor sit down with Jennifer Koon to discuss the importance of knowing when and how to invest in marketing, lead nurturing, marketing automation, and understanding your unique sales proposition. Key Points in this Episode: • Contributions to Small Business [0:02:59] • Key Milestones [0:04:18] • Role Within the Agency [0:05:12] • Impatience as a Strength and a Weakness [0:06:47] • Understanding Value Proposition [0:07:56] • Identifying Your Value Proposition [0:09:14] • When to invest in Marketing [0:13:28] • Creating a Marketing Campaign [0:14:53] • Marketing Automation [0:17:30] • Referral Marketing Program [0:20:18] • What Works & What Doesn't [0:22:47] • Rapid Fire [0:26:27] • Take Aways [0:31:25] • Contact Information [0:32:24]
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45 에피소드