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Everything’s Back on the Table: Why AI is Revolutionizing GTM with Craig Rosenberg
Manage episode 510021716 series 3681852
James Kaikis에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 James Kaikis 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Craig Rosenberg from Scale Venture Partners reveals why AI is forcing a complete reinvention of go-to-market strategies. Learn how founders are rebuilding sales processes from scratch and why traditional GTM playbooks are now obsolete. Discover the revolutionary changes happening in buyer behavior, sales roles, and revenue efficiency.
Jump into the conversation:
(00:00) Welcome to the Episode
(05:32) Why this GTM revolution is different
(08:17) The Scale Summit “midlife crisis” moment
(11:07) David Boskovic's complete sales process rebuild
(26:09) The speed of AI implementation
(28:35) How hands-on should executives be?
(33:00) Revenue per employee revolution
(38:53) What will still be true in five years?
This episode is sponsored by TestBox. Please visit www.testbox.com to learn more!
Watch This Episode: https://youtu.be/E_qgfUZgwgU
Follow Craig on LinkedIn: https://www.linkedin.com/in/craigrosenberg/
More from The GTMshift: www.gtmshift.com
Subscribe to the newsletter: https://gtmshift.substack.com/
Follow James on LinkedIn: https://www.linkedin.com/in/jameskaikis/
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